Event Management

How do you plan the perfect event? What best practices are there for managing events? We’re constantly learning and sharing the best advice we find.

Your event has come and gone, but there’s still one crucial step left in the event management lifecycle: Follow-up. If you skip out on connecting with attendees after the event, you’ll sacrifice a valuable opportunity to engage with your attendees, build loyalty, and even drum up excitement for your next event. A little bit of…

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Finding and managing event volunteers

There’s more to a great event than meets the eye. If you’re in the event-planning business, you already know one of the key behind-the-scenes secrets to success: The bigger the event, the more manpower you’ll need to get it off the ground. That’s where volunteers come in. Volunteers are often the lifeblood of major events—think…

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Event Metrics: Measuring the Success of Your Event

Event metrics are used to justify your event strategy, evaluate ROI, and determine the ultimate success of your event goals and objectives. Crunching the numbers may not be quite as fun as hosting the event itself, but the results are pretty darn satisfying—and it’s much easier than you think! Why You Need to Track Your…

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When it comes to event planning, selecting a date for your event is about much more than the venue availability. So how do you choose the perfect event date? Picking your date is one of the first steps in the event planning process. After establishing your event goals and objectives, you’ll want to spend some…

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Using Facebook for event marketing is an excellent way to increase registrations and ticket sales for your events. The best part? All of the methods we’ve shared below won’t cost you a penny. Free Ways to Use Facebook for Event Marketing Beyond adding share buttons to your calendar listings, there are some easy ways to leverage…

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An early bird ticket pricing strategy is one of the most popular ways to promote ticket sales for events like conferences, workshops, and seminars. Despite their popularity, early bird ticket pricing strategies don’t always work out as planned. Some of the common problems we see are tickets not selling quick enough, tickets selling too quickly, and…

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