How do you plan the perfect event? What best practices are there for managing events? We’re constantly learning and sharing the best advice we find.
Event planners are on a never-ending quest to measure the success of their events, and for good reason. Event metrics and analytics help us understand why some events are a hit and why others fly under the radar. While there are countless metrics you can analyze to evaluate your events, there’s one indicator of success…
Your event has come and gone, but there’s still one crucial step left in the event management lifecycle: Follow-up. If you skip out on connecting with attendees after the event, you’ll sacrifice a valuable opportunity to engage with your attendees, build loyalty, and even drum up excitement for your next event. A little bit of…
To most people, “events” is just another way of saying “cool stuff to do”: concerts, birthday parties, nature walks, book club meetings, Independence Day parades, you name it. But for event planners and promoters, we know that event management encompasses much more than just what happens on the day of your soiree. Leading up to…
You planned the perfect event. Now you need to attract attendees. These event promotion tips will help you increase attendance and ticket sales for your next event.
There’s more to a great event than meets the eye. If you’re in the event-planning business, you already know one of the key behind-the-scenes secrets to success: The bigger the event, the more manpower you’ll need to get it off the ground. That’s where volunteers come in. Volunteers are often the lifeblood of major events—think…
Being a venue owner is a tough but rewarding job. Working in the event industry requires patience, time management skills, and serious business savvy—and on top of that, you need a thoughtful approach to venue marketing to help your business succeed. 5 Killer Venue Marketing Tips If you’re ready to take your venue marketing to…
Event metrics are used to justify your event strategy, evaluate ROI, and determine the ultimate success of your event goals and objectives. Crunching the numbers may not be quite as fun as hosting the event itself, but the results are pretty darn satisfying—and it’s much easier than you think! Why You Need to Track Your…
WooCommerce is one of the most popular e-commerce platforms in the world. And while the core plugin provides stellar functionality, you can add even more oomph to your site by enhancing it with extensions and add-ons. Out of more than 290 official extensions in their library, we’ve narrowed down the top four to help event…
A strong brand reinforces who you are, and often dictates how you’re perceived. Branding your business has the power to make you more likeable, and should be well-suited to the target audience you’re trying to reach. We can’t tell you what your brand should be, of course. But we can help you present the events…
Are you taking advantage of Zapier to automate your event promotion? If not, this post is definitely worth the read. Zapi-what? Zapier is essentially an app-to-app automation system. It works by triggering an action in one app based on a trigger in a different app. For example, when a new custom post type is published…
When it comes to event planning, selecting a date for your event is about much more than the venue availability. So how do you choose the perfect event date? Picking your date is one of the first steps in the event planning process. After establishing your event goals and objectives, you’ll want to spend some…
Attendee emails are a critical component of event marketing. Long before guests arrive and check in for your event, they’ve already formed an impression of you based on your email communications. There’s certainly an art to figuring out the “right” number of emails to send to your attendees. A conference that sells tickets nearly a…
Using Facebook for event marketing is an excellent way to increase registrations and ticket sales for your events. The best part? All of the methods we’ve shared below won’t cost you a penny. Free Ways to Use Facebook for Event Marketing Beyond adding share buttons to your calendar listings, there are some easy ways to leverage…
An early bird ticket pricing strategy is one of the most popular ways to promote ticket sales for events like conferences, workshops, and seminars. Despite their popularity, early bird ticket pricing strategies don’t always work out as planned. Some of the common problems we see are tickets not selling quick enough, tickets selling too quickly, and…
Event marketing with LinkedIn is an effective way to increase attendance and engagement for your next event. With over 396 million members, LinkedIn represents a huge opportunity for event promotion. And although marketers dominate in using the platform for lead generation, very few are using it specifically to promote events. The best part? Unlike Facebook where…