How do you plan the perfect event? What best practices are there for managing events? We’re constantly learning and sharing the best advice we find.
You did it! You planned and executed an amazing event. Now all that’s left to do is sit back and relax, right…? Not quite. Your event is over, but there’s still an important step remaining on your event management checklist: Sending a post-event survey to attendees. Why should I send a survey after my event?…
A major perk of hosting free events: They’re slightly easier to manage than ticketed events. Without any tickets to sell, you don’t need to set up an eCommerce platform or make decisions about how money changes hands. But even if you’re not selling tickets, it’s worth adding an RSVP to your free events. Why bother? Fair…
What’s not to love about event sponsorships? They provide the support that keeps your events afloat (translation: that sweet, sweet cash). But getting event sponsorships isn’t always easy. If you want to get sponsors for your next event, you need to do your homework and start perfecting the art of the ask. How do you…
No one likes to spin their wheels or leave money on the table, which is why the first step in planning an event is defining your event goals and objectives. Here at The Events Calendar, we help power millions (!) of events for our users each year, so we know a thing or two about…
It’s the ultimate disappointment: 500 people RSVP to your event, but only 30 people show up when the day arrives. What gives? How could so many people respond but so few bother to actually attend? There are a few possible reasons your attendees flaked: Maybe they thought your event sounded interesting three weeks ago, but…
When it comes to marketing your event via email, forget about one-size-fits-all solutions. In general, it’s more effective to send targeted emails to small groups than to send mass emails to every single person in your contact list. But segmenting your audience requires a bit of strategy. Before you can tackle targeted messages, you need…
Email marketing for events is all about finding a sweet spot: You don’t want to be too spammy. You don’t want to undercommunicate, either. You want to be the Goldilocks of the inbox, mastering an email approach that’s not too aggressive and not too hands-off, always sending email reminders that hit at the most important…
Event planners are on a never-ending quest to measure the success of their events, and for good reason. Event metrics and analytics help us understand why some events are a hit and why others fly under the radar. While there are countless metrics you can analyze to evaluate your events, there’s one indicator of success…
Your event has come and gone, but there’s still one crucial step left in the event management lifecycle: Follow-up. If you skip out on connecting with attendees after the event, you’ll sacrifice a valuable opportunity to engage with your attendees, build loyalty, and even drum up excitement for your next event. A little bit of…
You planned the perfect event. Now you need to attract attendees. These event promotion tips will help you increase attendance and ticket sales for your next event.
There’s more to a great event than meets the eye. If you’re in the event-planning business, you already know one of the key behind-the-scenes secrets to success: The bigger the event, the more manpower you’ll need to get it off the ground. That’s where volunteers come in. Volunteers are often the lifeblood of major events—think…
Being a venue owner is a tough but rewarding job. Working in the event industry requires patience, time management skills, and serious business savvy—and on top of that, you need a thoughtful approach to venue marketing to help your business succeed. 5 Killer Venue Marketing Tips If you’re ready to take your venue marketing to…
This post was updated on July 16, 2020. Event metrics can help you justify your event strategy, evaluate ROI, and determine the ultimate success of your event goals and objectives. Crunching the numbers may not be quite as fun as hosting the event, but using the data is incredibly useful—and it’s easier than you think!…
WooCommerce is one of the most popular e-commerce platforms in the world. And you can add even more oomph to your site by enhancing it with extensions and add-ons. Out of more than 290 official extensions in their library, we’ve narrowed down the top four to help event organizers boost ticket sales. Name Your Price…
A strong brand reinforces who you are, and often dictates how you’re perceived. Branding your business has the power to make you more likeable, and should be well-suited to the target audience you’re trying to reach. We can’t tell you what your brand should be, of course. But we can help you present the events…