Why You Should Brand Custom Tickets for Your Events
It’s likely that almost all your ticket sales are happening online these days. The ability to attend events with a mobile ticket makes it easy to offer a digital option. However, you may be missing a custom part of creating tickets – branding opportunities.
If you’ve been searching for a way to include custom branding on your tickets for events, you’re not alone. You’re among many of online sellers looking to find a custom and professional solution as an alternative to Eventbrite.
The best way to brand custom tickets is to use a white label ticketing solution. We’ll walk you through what we mean and show you how to do this using Events Tickets.
What is a White Label?
White labeling is when a product or service removes its branding from the product and lets the purchaser use its branding instead. Think of shopping at the grocery store and buying the “generic” brand. Stores use a variety of vendors to make their products and goods, but they’re sold all under one familiar store logo. The same concept can apply to your own events.
A major benefit of white labeling is that a single company does not have to go through the entire process of creating and selling a product. By using a third-party solution to create a white label ticket, you only have to focus on the branding and selling.
An Alternative to Eventbrite
One of the best reasons to use a white label ticketing solution is that you can remove pesky third-party logos from your tickets.
If you’ve ever been concerned about having the Eventbrite logo appear on your tickets, your worry is founded. Eventbrite takes your attendee’s personal data and turns your attendees into Eventbrite customers, exposing them to your competitors.
It’s also hard to customize an Eventbrite ticket, especially if you want to create reserved or VIP ticket options. Without the ability to do extensive customization, you’re stuck with Eventbrite’s solution.
Unlike Eventbrite, Event Tickets does not retain any branding or labeling on your tickets and does not take a portion of your profits. No one will ever know your tickets were created by a third-party plugin.
The Importance of Custom Branding
Having your own logo on your tickets makes a bigger difference than you think. Here are some side effects of custom branding:
Creates more trust. Your customers know these tickets are coming from the source and that the ticketing solution is being vetted by the event organizer.
Makes your organization feel big. If you’re a solopreneur selling tickets to workshops, happy hours, and meetups, then custom branding is crucial. You’ll look like you have a whole team behind your company with a custom ticket. You’ll take on another level of credibility and respect in your industry. No one has to know it’s a one-person show behind the scenes.
Own your data and marketing. Platforms like Eventbrite use your attendee’s data for their own initiatives. With your own custom branded ticket, your customer’s data lives with you, on your own website, for your own marketing efforts.
Reinforces your brand. Custom tickets keep a consistent look between your website and your tickets, reinforcing the idea that this is your event. Plus, branded tickets mean your customers see your logo constantly.
How to custom brand your event tickets
Event Tickets allows for a branded experience throughout:
- Event landing page
- Physical tickets
- Checkout experience
- QR scanner at the event
- Email marketing and reminders
Below is an example of what custom branding could look like throughout the ticket-selling experience. Our Knowledgebase Guide on Event Tickets walks you through the process of customization.
First, customers will land on your event page, which features custom branding in the header and a clear button to purchase. The ticket checkout experience includes a logo and brand-specific coloring. Then, when eventgoers use their ticket via the Event Tickets Plus app, your logo remains in sight, making the entire event experience feel polished and professional.
Custom Branding + Event Tickets
The power of Event Tickets, combined with WordPress, allows flexibility and ownership over your ticket selling process. It’s easier than ever to get started with WordPress by using custom event templates to spin up an event ticket site. Tickets Commerce is our free e-commerce solution with a super-simple setup to start selling tickets immediately.
We also offer premium ticketing options with Event Tickets Plus:
- Embed tickets with shortcodes
- Extended ecommerce compatibility
- QR code check-ins
Feeling inspired? Spin up a ticket demo site and add custom branding to see how this solution could work for you. Experience the freedom of owning the entire ticketing process.