How do you plan the perfect event? What best practices are there for managing events? We’re constantly learning and sharing the best advice we find.
Micro events are small-scale, highly-targeted gatherings designed to create meaningful interactions between a brand and its audience. Unlike large conferences or trade shows, micro events focus on intimacy, engagement, and personalization. These events typically cater to a niche group, often under 100 participants, allowing for deeper connections and tailored experiences. Personally, I’ve found that the…
What separates forgettable educational events from those that spark lasting change? The buzz of conversation, the moment of collective insight, the connections that last long after the final session. When done right, these gatherings energize participants and make them feel invested in the outcomes of the event. Yet anyone who’s organized such events knows the…
Corporate events are major investments of time, money, and reputation. Yet too many companies treat them as elaborate social gatherings rather than strategic business tools. The difference between events that drive business value and those that don’t lies in three critical elements: strategic planning with clear objectives, flawless execution that creates meaningful experiences, and thorough…
“Oh great, another boring workshop.” Those words strike fear into the heart of every event planner. Despite our best intentions, workshops often fall flat, leaving participants checking their watches and organizers questioning their skills. The workshop planning minefield is real. You might struggle with setting clear objectives that actually matter to your audience. Or perhaps…
If you’ve ever felt uncertain about how to bring more bookings to your venue, you’re not alone. You know your space has so much to offer — stunning layouts, ideal locations, or even one-of-a-kind features, but how do you ensure the right people find out? For many venue owners and managers, the problem in marketing…
Event managers must manage a wide array of tasks, from finding the right venue and coordinating vendors to handling marketing, ticketing, and keeping everything within budget. This fast-paced, high-pressure role demands serious multitasking. But event management doesn’t have to be overwhelming. With the right strategies and tools, you can simplify the process, reduce stress, and…
Imagine investing thousands in a virtual conference only to wonder afterward: Was it actually worth it? Virtual events have become a marketing essential, driving engagement, filling sales pipelines, and building communities without geographical constraints. Yet for all their potential, they have a dangerous blind spot: measurability. The hard truth is that most event marketers struggle…
Imagine this: your event is about to begin, and suddenly, the sound system fails. Or a vendor doesn’t show. Or a guest needs medical attention. These things happen — and when they do, your response makes all the difference. That’s why risk management is a core part of successful event planning. It helps you spot…
If you’re an event planner that hasn’t been hiding under a rock for the last five years, you know — running successful events is not easy anymore. Traditional events struggle with getting people through the door and keeping them interested once they’re there. Virtual and hybrid events are dealing with “Zoom fatigue,” those awkward “can…
According to a study by Bizzabo, 97% of marketing professionals are betting big on hybrid events in the future. However, promoting a single event that delivers two distinct audience experiences is still a challenge. We’ve seen countless talented organizers pour their hearts (and budgets) into hybrid events, only to watch virtual attendees drop off or…
What’s the difference between a profitable event and a financial disaster? Often, it comes down to just a few dollars in ticket pricing. It’s no wonder that 21% of event organizers rank pricing as their biggest challenge. After talking to our Events Tickets Plus users, we noticed that many of them struggled to find the…
Planning a conference is not easy. From finding the perfect venue to coordinating speakers and making sure attendees have a great experience, there’s a lot to manage. If you’re feeling overwhelmed by the thought of planning your first conference, take a deep breath. Breaking the process into clear steps makes it much more manageable. Today,…
If you’re running events on your WordPress site, you’ve probably realized there’s no shortage of event plugins to choose from. Some focus purely on calendar displays, while others offer advanced features like ticketing, registration, and marketing automation. Depending on your needs, you need a plugin that fits your workflow, scales with your events, and integrates…
“Nobody shows up anymore.” “Virtual events feel soulless.” “We can’t prove our ROI.” As an event organizer in 2025, chances are that you’ve faced these challenges as well, and that’s mostly because people’s expectations of live events have changed in the past few years. Compared to the past, you need much stronger motivators to drive…
You’ve planned an amazing event, but ticket sales aren’t where you want them to be. Every event organizer knows the stress of watching registration numbers that refuse to budge and seeing potential attendees abandon their shopping carts can seriously impact your bottom line and your morale. Event retargeting could be the solution you need. Event…