How do you plan the perfect event? What best practices are there for managing events? We’re constantly learning and sharing the best advice we find.
Hi. I’m Hazel and I’m an event organizer. Things are generally not great at the moment in the wake of COVID-19, but look into the eyes of anyone working the world of events and you’ll see a special kind of sorrow. The kind that says… do I cancel that event tomorrow? What about the one…
After you’ve made the difficult decision to cancel your in-person event and the dust starts to settle, you might be wondering how to switch your get-together to a virtual event. These days, we’re lucky to have a plethora of tools and technology to help facilitate virtual gatherings, from Google Hangouts to Zoom to livestreaming on…
For an event organizer, it’s one of the most gut-wrenching feelings in the world. For attendees, it’s often confusing and frustrating. Frankly, cancelling an event is about as fun as getting dental work done… with a side of existential dread. As the world started to realize the risk of COVID-19 and learned the term “social…
You did it! You planned and executed an amazing event. Now all that’s left to do is sit back and relax, right…? Not quite. Your event is over, but there’s still an important step remaining on your event management checklist: Sending a post-event survey to attendees. Why should I send a survey after my event?…
A major perk of hosting free events: They’re slightly easier to manage than ticketed events. Without any tickets to sell, you don’t need to set up an ecommerce platform or make decisions about how money changes hands. But even if you’re not selling tickets, it’s worth adding an RSVP to your free events. Why bother?…
What’s not to love about event sponsorships? They provide the support that keeps your events afloat (translation: that sweet, sweet cash). But getting event sponsorships isn’t always easy. If you want to attract sponsors for your next event, you need to do your homework and start perfecting the art of the ask. How do you…
No one likes to spin their wheels or leave money on the table, which is why the first step in planning an event is defining your event goals and objectives. Here at The Events Calendar, we help power millions (!) of events for our users each year, so we know a thing or two about…
It’s the ultimate disappointment: 500 people RSVP to your event, but only 30 people show up when the day arrives. What gives? How could so many people respond but so few bother to actually attend? There are a few possible reasons your attendees flaked: Maybe they thought your event sounded interesting three weeks ago, but…
When it comes to marketing your event via email, forget about one-size-fits-all solutions. In general, it’s more effective to send targeted emails to small groups than to send mass emails to every single person in your contact list. But segmenting your audience requires a bit of strategy. Before you can tackle targeted messages, you need…
Email marketing for events is all about finding a sweet spot: You don’t want to be too spammy. You don’t want to undercommunicate, either. You want to be the Goldilocks of the inbox, mastering an email approach that’s not too aggressive and not too hands-off, always sending email reminders that hit at the most important…
Event planners are on a never-ending quest to measure the success of their events, and for good reason. Event metrics and analytics help us understand why some events are a hit and why others fly under the radar. While there are countless metrics you can analyze to evaluate your events, there’s one indicator of success…
Your event has come and gone, but there’s still one crucial step left in the event management lifecycle: Follow-up. If you skip out on connecting with attendees after the event, you’ll sacrifice a valuable opportunity to engage with your attendees, build loyalty, and even drum up excitement for your next event. A little bit of…
To most people, “events” is just another way of saying “cool stuff to do”: concerts, birthday parties, nature walks, book club meetings, Independence Day parades, you name it. But for event planners and promoters, we know that event management encompasses much more than just what happens on the day of your soiree. Leading up to…
You planned the perfect event. Now you need to attract attendees. These event promotion tips will help you increase attendance and ticket sales for your next event.
There’s more to a great event than meets the eye. If you’re in the event-planning business, you already know one of the key behind-the-scenes secrets to success: The bigger the event, the more manpower you’ll need to get it off the ground. That’s where volunteers come in. Volunteers are often the lifeblood of major events—think…