Event Management

How do you plan the perfect event? What best practices are there for managing events? We’re constantly learning and sharing the best advice we find.

It takes a lot to organize an event, and virtual events are no exception. Sure, you don’t need to book a venue or worry about catering, but your virtual event still needs a thoughtful strategy, tools to run smoothly online, and a promotion plan. With so many moving parts to executing awesome virtual events, we’ve…

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There are lots of reasons you might consider moving a conference to a virtual setting. Whether you’re working with a small budget or you need to change your in-person plans for some reason, a virtual conference is a great way to foster meaningful connections and learning opportunities. Why host a virtual conference? An online conference…

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After you’ve made the difficult decision to cancel your in-person event and the dust starts to settle, you might be wondering how to switch your get-together to a virtual event. These days, we’re lucky to have a plethora of tools and technology to help facilitate virtual gatherings, from Google Hangouts to Zoom to livestreaming on…

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What’s not to love about event sponsorships? They provide the support that keeps your events afloat (translation: that sweet, sweet cash). But getting event sponsorships isn’t always easy. If you want to attract sponsors for your next event, you need to do your homework and start perfecting the art of the ask. How do you…

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It’s the ultimate disappointment: 500 people RSVP to your event, but only 30 people show up when the day arrives. What gives? How could so many people respond but so few bother to actually attend? There are a few possible reasons your attendees flaked: Maybe they thought your event sounded interesting three weeks ago, but…

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Email marketing for events is all about finding a sweet spot: You don’t want to be too spammy. You don’t want to undercommunicate, either. You want to be the Goldilocks of the inbox, mastering an email approach that’s not too aggressive and not too hands-off, always sending email reminders that hit at the most important…

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