How do you plan the perfect event? What best practices are there for managing events? We’re constantly learning and sharing the best advice we find.
Virtual events can be great: The convenience! The low overhead! The countless ways to connect with people around the world! But if you’ve ever sat through a painful video call or a boring online class, you know that virtual events can also be a drag if they’re not executed properly. The key to creating engaging…
It takes a lot to organize an event, and virtual events are no exception. Sure, you don’t need to book a venue or worry about catering, but your virtual event still needs a thoughtful strategy, tools to run smoothly online, and a promotion plan. With so many moving parts to executing awesome virtual events, we’ve…
Facebook recently announced a slew of new tools and features designed to help foster virtual connections, and these updates could have major implications for event planners as they move more events online. From a new option to monetize Facebook Live events to a group video chat that rivals Zoom, here are some of the changes…
There are lots of reasons you might consider moving a conference to a virtual setting. Whether you’re working with a small budget or you need to change your in-person plans for some reason, a virtual conference is a great way to foster meaningful connections and learning opportunities. Why host a virtual conference? An online conference…
Canceling or postponing a performance is a bummer for everyone involved, from the artists to the venue to the fans who were eagerly awaiting a show. But if you need to scrap or reschedule a concert or any other kind of live performance performance, all is not lost. You can still bring the show to…
Hi. I’m Hazel and I’m an event organizer. Things are generally not great at the moment in the wake of COVID-19, but look into the eyes of anyone working the world of events and you’ll see a special kind of sorrow. The kind that says… do I cancel that event tomorrow? What about the one…
After you’ve made the difficult decision to cancel your in-person event and the dust starts to settle, you might be wondering how to switch your get-together to a virtual event. These days, we’re lucky to have a plethora of tools and technology to help facilitate virtual gatherings, from Google Hangouts to Zoom to livestreaming on…
For an event organizer, it’s one of the most gut-wrenching feelings in the world. For attendees, it’s often confusing and frustrating. Frankly, cancelling an event is about as fun as getting dental work done… with a side of existential dread. As the world started to realize the risk of COVID-19 and learned the term “social…
You did it! You planned and executed an amazing event. Now all that’s left to do is sit back and relax, right…? Not quite. Your event is over, but there’s still an important step remaining on your event management checklist: Sending a post-event survey to attendees. Why should I send a survey after my event?…
A major perk of hosting free events: They’re slightly easier to manage than ticketed events. Without any tickets to sell, you don’t need to set up an ecommerce platform or make decisions about how money changes hands. But even if you’re not selling tickets, it’s worth adding an RSVP to your free events. Why bother?…
What’s not to love about event sponsorships? They provide the support that keeps your events afloat (translation: that sweet, sweet cash). But getting event sponsorships isn’t always easy. If you want to attract sponsors for your next event, you need to do your homework and start perfecting the art of the ask. How do you…
No one likes to spin their wheels or leave money on the table, which is why the first step in planning an event is defining your event goals and objectives. Here at The Events Calendar, we help power millions (!) of events for our users each year, so we know a thing or two about…
It’s the ultimate disappointment: 500 people RSVP to your event, but only 30 people show up when the day arrives. What gives? How could so many people respond but so few bother to actually attend? There are a few possible reasons your attendees flaked: Maybe they thought your event sounded interesting three weeks ago, but…
When it comes to marketing your event via email, forget about one-size-fits-all solutions. In general, it’s more effective to send targeted emails to small groups than to send mass emails to every single person in your contact list. But segmenting your audience requires a bit of strategy. Before you can tackle targeted messages, you need…
Email marketing for events is all about finding a sweet spot: You don’t want to be too spammy. You don’t want to undercommunicate, either. You want to be the Goldilocks of the inbox, mastering an email approach that’s not too aggressive and not too hands-off, always sending email reminders that hit at the most important…