The Events Cal Blog: Lauren

When you think of Pinterest, busy boards full of food and fashion photography might pop into your mind. But for event marketers, Pinterest is more than just a place to organize recipes and file away design inspiration for your dream kitchen. In fact, Pinterest can be an effective tool to promote your events by optimizing…

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Finding and managing event volunteers

There’s more to a great event than meets the eye. If you’re in the event-planning business, you already know one of the key behind-the-scenes secrets to success: The bigger the event, the more manpower you’ll need to get it off the ground. That’s where volunteers come in. Volunteers are often the lifeblood of major events—think…

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Using WordPress event categories and tags to organize your calendar

You know that feeling of satisfaction after you organize your office or finally sort through a pile of laundry the floor? Turns out you can conjure the same feel-good sensation when you tidy up your WordPress calendar using event categories and tags! But that sense of satisfaction isn’t just for your own benefit. Your website…

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Easy DIY WordPress site audit

Performing a WordPress website audit is an easy way to ensure your site is optimized for your business goals. Think of it as a regular checkup for your site that provides insight on your specific goals, whether that’s driving more traffic, increasing sales, growing your subscriber base, improving your SEO, or something entirely unique to…

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Your website lives on WordPress, but your ticket sales live on Eventbrite. You love using your own site to promote your events, but the manual effort to maintain event info in two places is a total drag (and a total time drain). Luckily, there are ways to streamline your event promotions and ticket sales across…

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Measuring Success Using WordPress Analytics

Your WordPress analytics dashboard provides a wealth of data you can use to measure the success of your event marketing strategy. By analyzing this data, you can quickly learn what’s working (and what’s not) when it comes to your event marketing efforts. Why Analyze Your Traffic? Your website traffic can tell you more than just the number of visitors to…

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If your website’s busiest season coincides with the holidays, the time to prepare for an influx of visitors is now. Holiday promotions usually lead to an uptick in sales (nice!) and a surge in holiday website traffic (also nice, but sometimes tricky). With a little advance preparation before the holiday or sales event, you can…

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