The Events Cal Blog: Lauren

Your website lives on WordPress, but your ticket sales live on Eventbrite. You love using your own site to promote your events, but the manual effort to maintain event info in two places is a total drag (and a total time drain). Luckily, there are ways to streamline your event promotions and ticket sales across…

Read More »

Measuring Success Using WordPress Analytics

Your WordPress analytics dashboard provides a wealth of data you can use to measure the success of your event marketing strategy. By analyzing this data, you can quickly learn what’s working (and what’s not) when it comes to your event marketing efforts. Why Analyze Your Traffic? Your website traffic can tell you more than just the number of visitors to…

Read More »

If your website’s busiest season coincides with the holidays, the time to prepare for an influx of visitors is now. Holiday promotions usually lead to an uptick in sales (nice!) and a surge in holiday website traffic (also nice, but sometimes tricky). With a little advance preparation before the holiday or sales event, you can…

Read More »