The Events Cal Blog: Lauren

Marketers often talk about a “marketing funnel” to describe the steps a customer takes before making a purchase. But what exactly is the marketing funnel, and how does it relate to events? Defining the funnel It helps to visualize the marketing funnel by imagining an actual funnel. At the top, you have the widest section,…

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While every virtual event is a little bit different, there are some rules that apply to online events across the board. If you ask us, breaking any of those rules would be a sin (unless you have a really, really good reason to stray off the beaten path). Before you start planning the details of…

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Selling subscriptions on a membership platform is a great model for lots of small business owners. It generates recurring revenue and can bolster your credibility in your field. A membership site also creates an opportunity to make money on your virtual events. By offering virtual events for members and non-members, you can increase customer satisfaction…

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Creating your own events marketplace doesn’t have to be a pipe dream.  It’s totally possible to build a revenue-generating hub for events on your WordPress site. All you need is a few plugins. How does a marketplace work? Think of Eventbrite or Etsy, for two examples. Both sites take a cut from each event organizer…

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We’ll admit it: Our ticketing plugins can be confusing if you’re not familiar with their features.  In this post, we’ll help you determine whether you need Event Tickets, Eventbrite Tickets, or both. Before we dive in, here’s a quick overview of each plugin. Event Tickets is a free tool that lets you sell tickets and…

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It’s a fair question: Why do plugin developers charge annually for premium plugins? Why can’t you just buy a plugin once and own it for life? We’re going to tackle this question below. Hopefully we can help illuminate why we charge an annual fee for our premium plugins and what that fee provides for our…

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In this post we’re going to learn all about Promoter Campaigns. Promoter is an email marketing tool that syncs with The Events Calendar, making it easier than ever to stay in touch with attendees and manage email marketing for events. With Promoter Campaigns, you can create a reusable collection of email shortcuts to assign to…

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If you use your WordPress site to manage events, chances are you also need a way to sell tickets or collect RSVPs. Luckily, it’s easy to set up your site to sell tickets and handle registration by using our free Event Tickets plugin or the premium Event Tickets Plus. But how do you know which…

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If you use The Events Calendar plugins on WordPress, you already know that our tools have you covered for all your event management needs. From creating a flexible calendar to selling tickets and promoting virtual events (plus everything in between), we’ve got a WordPress plugin for you. But if you’re moving your site to a…

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