The Events Cal Blog: Lauren

Marketers often talk about a “marketing funnel” to describe the steps a customer takes before making a purchase. But what exactly is the marketing funnel, and how does it relate to events? Defining the funnel It helps to visualize the marketing funnel by imagining an actual funnel. At the top, you have the widest section,…

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While every virtual event is a little bit different, there are some rules that apply to online events across the board. If you ask us, breaking any of those rules would be a sin (unless you have a really, really good reason to stray off the beaten path). Before you start planning the details of…

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Your content strategy for your business probably involves posting to at least a few social media channels. But are you giving enough love to the content you own? There are important distinctions between the content you own and the content you create for other sites. Below, we’ll walk through some of the reasons you need…

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member-site-integration

Selling subscriptions on a membership platform is a great model for lots of small business owners. It generates recurring revenue and can bolster your credibility in your field. A membership site also creates an opportunity to make money on your virtual events. By offering virtual events for members and non-members, you can increase customer satisfaction…

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We’ll admit it: Our ticketing plugins can be confusing if you’re not familiar with their features.  In this post, we’ll help you determine whether you need Event Tickets, Eventbrite Tickets, or both. Before we dive in, here’s a quick overview of each plugin. Event Tickets is a free tool that lets you sell tickets and…

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