3 Simple Ways for Dog Trainers to Make the Most of a WordPress Calendar

If you’re a dog trainer or you run a dog obedience school, we get it: Everything you do is for the love of the pups!

That’s absolutely great, but when it comes to your website, it’s important to make a connection with those pups’ humans. By taking the time to enhance your website with the help of a simple WordPress calendar, you’ll make it easy for dog owners to find your site and sign up for your next dog training class or obedience school session.

Let’s take a look at how The Dog Wizard in North Carolina makes the most of its WordPress calendar. You’ll walk away from this article with simple, actionable tips on how to get started with a website calendar of your own. We’re going to create a better experience for visitors to your site!

Choose a WordPress Calendar Plugin

If you already have a website for your business but you haven’t created a calendar yet, fear not—you don’t need to reinvent the wheel or start from scratch. Plugins like The Events Calendar and Events Calendar PRO make it easy to create your own calendar in a matter of minutes, and both plugins come with features like categories and tags, responsive design, and import/export tools to help streamline the work of uploading and organizing your events.

Check out this new user primer to learn how to get The Events Calendar up and running in no time flat. This important settings overview can show you the ropes when you’re ready to create your first event.

Write Event Descriptions that Answer: Who, What, When, Where, and Why

Remember learning about the “5 Ws” back in elementary school? That lesson on “who, what, when, where, and why” comes in handy when you’re writing event descriptions.

The event description editor in The Events Calendar admin screen in WordPress.The Dog Wizard includes a detailed description on each event that gives attendees a clear picture of what the program entails (…we couldn’t resist).  You’ll save yourself the headache of answering the same questions and ensure that each dog lands in the right training class or event at the right time by providing dog owners with all the details up front,

Be sure to specify who the event is for (e.g. Puppies? Older dogs? Anxious dogs? Destructive chewers?) and include specifics on what you’ll cover in class (e.g. Will you teach exercises for managing separation anxiety? Or will you focus on tricks and agility?).

It also helps to lay out expectations for owners right in your event description. Are dogs expected to be on-leash and harnessed? Should owners bring treats, beds or toys to keep dogs busy while the instructor talks? What vaccines are required? The more info you can provide in your event description, the less confusion you’ll encounter later on.

Integrate Google Maps to Provide Seamless Directions to Events

A screenshot of a Google Map embedded in the event on The Dog Wizard event calendar.It’s always a good idea to integrate a map even if you already have an address listed in your event. The visual look of the map is a nice touch, plus, with an embedded Google map, dog lovers can easily look up directions to your event. The Events Calendar makes it super simple because Google Maps is already integrated into the calendar. Plug in the address of the event and the plugin takes care of the rest. In fact, The Events Calendar even lets you save addresses that you can use on multiple events.

The WordPress editing screen for creating a venue on The Events Calendar provides fields for the location name and address, plus an image upload and coordinates to pinpoint the location on a Google Map.

Upgrading to Events Calendar PRO comes with the added bonus of creating pages for those locations that display additional details about the venue.


Create Landing Pages for General Event Information

The Dog Wizard’s services page is a great example of how a little bit of website organization can go a long way toward helping visitors find the information they need. Their services page lists each of their different types of classes and events, from obedience training to puppy preschool. Visitors can click on a service to learn more about it from there.

A screenshot of The Dog Wizard services webpage showing a 3 by 2 grid of images and headlines promoting dog services, like obedience, problem solving, and socialization.

Each landing page also includes a link to The Dog Wizard’s master events calendar, which conveniently directs visitors back to the calendar where they can search for upcoming events and look at class times. It’s a circular loop that ensures no one is left out from key information!

Fetch a Simple, User-Friendly WordPress Calendar for a Site Worth Howling About

Once you’ve added a calendar to your site, take the time to craft detailed event descriptions and insert links to your calendar from various landing pages across your site. By making these simple improvements, you’ll also make it easier for dog owners to find the obedience classes, training sessions, or other dog-centric events of their dreams!

It doesn’t take flashy tricks, slick marketing tricks or even tons of development effort to create a solid user experience for dog owners to find your events, as we’ve seen on The Dog Wizard website. The Events Calendar provides everything that’s needed right out of the box.

A screenshot of The Dog Wizard website calendar for the month of May 2019.

That means less time clicking around in confusion and more time for bonding with man’s best friend. It’s a win for you, a win for your clients… and definitely a win for the dogs.

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