5 Ways to Promote Your Events with Promoter

Apr 04 2024

Event email marketing is one of the best ways to effectively promote events. It can help you increase ticket sales, build relationships, and generally just get the word out about your event.

In the past, email marketing for events was a tedious process. Now, it’s made easy with tools that are built for it, like Promoter from The Events Calendar. Promoter syncs with The Events Calendar and makes it simple to stay in touch with attendees and manage emails by taking the legwork out of email marketing.

If you’re curious about Promoter and want to see what it can do, here are five ways to use it to promote your events.

1. Add Custom Lists

If you want to keep subscriber lists for only certain groups of people, custom lists can do just that. Custom Lists allow you to segment attendees and add subscribers from your own email marketing list.

Custom Lists are great for targeting your events to certain groups. For example, if you have a group of folks who’ve never attended an event but are on your email list, you can email only that group as a way to encourage their attendance. This targeted approach can help increase email open rates, event registrations, and ticket sales.

To build a custom list with Promoter, you can add contacts via CSV upload, copy and paste contacts from a list, or add contacts one-by-one.

2. Send personalized messages

Personalization in email marketing means to use personal data and information about your subscribers to target them specifically. You typically see this in emails that address you by your first name.

By using dynamic content from Promoter, you can pull in information like first names, ticket prices for your events, and your own logo and brand colors.

These small touches can add enough personalization to get your recipient to open and read the email. You can craft a message that feels like a personal invitation and bolster sales. It’ll save time and also better target email subscribers, leading to more engagement.

One way to use personalized messages is by stacking Promoter with Virtual Events. Virtual Events connects meeting platforms like Zoom to your WordPress dashboard and displays meeting links right on your calendar. With Promoter, you can personalize the Zoom links and add your own personal touch to increase virtual engagement.

3. Automate messages with triggers

With Promoter, you can automatically promote your events through triggered messages. Triggered messages are sent when a certain action takes place.

This means that when your attendees purchase a ticket or submit an RVSP, Promoter can trigger an email response automatically. For example, whenever attendees RSVP that they’re attending an event, the automatic trigger process will send them an email with event details.

You can add a trigger with Promoter to make sure attendees automatically get an email whenever an action is taken. Start by setting your messages to “triggers” for your event, and then set up the message you’d like to send whenever the action is performed. These automatic touchpoints will save time for you and engage attendees through the event registration experience.

4. Schedule messages with Shortcuts

Take automation and promotion a step further and save even more time by scheduling pre-written messages to go out at certain times, no matter what. These promotional message templates are called Shortcuts.

With Shortcuts, you can predefine the subject line, message content, and default audience. Then, you can schedule it to go out to everyone on the list at the date and time you set. This cuts out your time spent writing messages and makes event communication and promotion easy and effective.

Promoter comes with 12 default shortcuts, including:

Announcement
Ticket Promotion
Event Changes
Event Reminder
Thank You

You can also customize Shortcuts to suit your event needs. Set the date and time that the email will be sent, and your shortcut is ready!

5. Create campaigns

While we’re at it, why not schedule and prepare all of your event emails at once? Campaigns are the ultimate time-saver from Promoter. A Campaign is a combination of your most important email touchpoints for an event. You’ll combine several shortcuts together to create a Campaign.

For example, you might create a Campaign that includes shortcuts you created for an event announcement email, ticket sales announcement, event reminders, and a post-event follow-up. Attach campaigns to events from The Events Calendar, and your email marketing is all taken care of.

You can use the same Campaign for marketing all of your events, too. This saves you the busy work of duplicating emails or using shortcuts one at a time for each new event. It’s the perfect way to create effective email marketing campaigns around your events.

Promote events and save time with Promoter

There are multiple touchpoints to manage when contacting attendees via email, but with Promoter, emails can become targeted, specific, and automated. When you add Promoter to The Events Calendar, you can get the word out about your WordPress events while saving a ton of time.

Promoter syncs with The Events Calendar for easy event management. Learn more about how to use Promoter Campaigns at our Knowledgebase, or try it for yourself in our demo! Play with Promoter in the back-end and see what it’s like to make your event marketing more efficient.