event promotion

When it comes to marketing your event via email, forget about one-size-fits-all solutions. In general, it’s more effective to send targeted emails to small groups than to send mass emails to every single person in your contact list. But segmenting your audience requires a bit of strategy. Before you can tackle targeted messages, you need…

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Email marketing for events is all about finding a sweet spot: You don’t want to be too spammy. You don’t want to undercommunicate, either. You want to be the Goldilocks of the inbox, mastering an email approach that’s not too aggressive and not too hands-off, always sending email reminders that hit at the most important…

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Corporate employees are flooded with calendar invites. From weekly team meetings to company-wide town halls to birthday celebrations to (wait…free cookie cake in the break room?! On my way!) Not every event comes with promises of cake, so it can be tough to get employees stoked about corporate events. Any meeting that’s less than mandatory…

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Tourism bureaus are usually responsible for promoting a mind-boggling quantity of events across tons of distinct categories. We’re talking fine arts, conventions, conferences, outdoor recreation, museums, hotel openings, and more! With so many different types of events, any tourism site will want to engage lots of different audiences. That includes including tourists, business travelers, and…

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Are you taking advantage of Zapier to automate your event promotion? If not, this post is definitely worth the read. Zapi-what? Zapier is essentially an app-to-app automation system. It works by triggering an action in one app based on a trigger in a different app. For example, when a new custom post type is published…

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Using Facebook for event marketing is an excellent way to increase registrations and ticket sales for your events. The best part? All of the methods we’ve shared below won’t cost you a penny. Free Ways to Use Facebook for Event Marketing Beyond adding share buttons to your calendar listings, there are some easy ways to leverage…

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Event marketing with LinkedIn is an effective way to increase attendance and engagement for your next event. With over 396 million members, LinkedIn represents a huge opportunity for event promotion. And although marketers dominate in using the platform for lead generation, very few are using it specifically to promote events. The best part? Unlike Facebook where…

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