Create Event Descriptions Faster With AI

You may not consider yourself a writer. But even if you’re not an aspiring scribe, you still need to write catchy event copy to get attendees to your events. When you have a busy calendar full of events, writing those descriptions can take up a lot of your time.

That’s where artificial intelligence (AI) can help. AI is no longer a futuristic pipe dream: With help from copywriting tools, you can save time while letting a machine do some of the work to write event descriptions. And depending on the tool you use, this may not even cost you a dime.

Ready to give a robo-writer a try? Here are a few tips for using AI to write event descriptions and other copy.

1. Find the AI copywriting tool that meets your needs.

There are lots of AI writing assistants on the market, whether you’re looking for free software or you’re investing in a tool with extra bells and whistles. Compare the options to decide which product works best for your budget and needs.

Some AI writing tools like Copy.ai are designed to help write marketing copy. This can come in handy for event descriptions and other promotional materials, like emails and recap blogs for your events.

2. Use AI to write event descriptions quickly.

For busy event planners, AI can potentially free up lots of time you used to spend writing. Plus, you’ll never face writer’s block when you sit down to work on a batch of event descriptions.

AI copywriting uses the parameters you provide (i.e., an event description for a French-language movie night) and then uses an algorithm to generate relevant copy. If you’re in a time crunch, this can help you quickly knock out lots of event descriptions at once.

Think of event descriptions from AI as your first draft but not your final product. AI has gotten more sophisticated, and its copy has also improved; AI-generated text can sound very human. Still, you should never copy and paste AI copy into your event description without a second glance—more on that below. 

3. Take advantage of AI editing to sharpen your event descriptions.

Whether you’re starting with event copy you wrote from scratch, or you’re using AI-generated text, take the time to polish your event descriptions with help from editing tools.

These days, spell check is the bare minimum. Consider incorporating additional editing tools to help take your copy to the next level:

• Grammarly is a free grammar and spelling checker. It can also analyze your event copy to ensure you convey the right tone, whether you want to sound formal, authoritative, or laid-back.
• Wordtune provides suggestions to tighten and rephrase your writing. Its handy Chrome browser extension allows for easy editing as you write.
• The Hemingway App helps identify clunky, complicated sentences and suggests edits to keep your copy at an appropriate reading level for your audience.

4. Give your AI event copy the human touch.

AI can provide a helpful assist for event planners that constantly need to churn out event descriptions. But it can’t do all the heavy lifting.

Before you hit “publish” on your event description or “send” on an event email, take a few minutes to review your copy yourself. You’ll likely need to smooth out the wording in a few places or adjust the tone to make the writing sound more like you (and less like a robot).

Find more ways to streamline your event management.

Writing event descriptions is just one piece of the puzzle for event planners. With a robust calendar plugin like Events Calendar Pro, you can take advantage of busywork-busting tools like duplicate events to quickly fill your calendar. Get started with Events Calendar Pro today!