How do you plan the perfect event? What best practices are there for managing events? We’re constantly learning and sharing the best advice we find.
As an event planner, you can measure the success of your events with the event tickets on your WordPress site. Event metrics and analytics help us understand why some events are a hit and why others fly under the radar. While there are countless metrics you can analyze to evaluate your events, there’s one indicator…
Here, we’ll show you how to connect the Meetup API to a WordPress site. You can import your Meetup.com events to your WordPress site with Event Aggregator. You can activate your Event Aggregator license under Events Settings > Licenses. Now that you’ve activated your EA license, you’re ready to connect to the Meetup API. Don’t…
Just because an event has ended doesn’t mean your job is done. Below, we’ve outlined a handy list of actionable things you can do to engage attendees after the event. Why bother? Well, if you skip out on connecting with attendees after the event, you’ll sacrifice a valuable opportunity to engage with your attendees, build…
Creating an event is easy. Getting people to show up is hard—right? NAH. But seriously, we get it. The last thing you want after countless hours planning is for nobody to show up on the big day. But fear not, we won’t let that happen! Today, we’ll look at a few simple ways you can…
There’s more to a great event than meets the eye. If you’re in the event-planning business, you already know one of the key behind-the-scenes secrets to success: The bigger the event, the more manpower you’ll need to get it off the ground. That’s where volunteers come in. Volunteers are often the lifeblood of major events—think…
Being a venue owner is a tough but rewarding job. Working in the event industry requires patience, time management skills, and serious business savvy—and on top of that, you need a thoughtful approach to venue marketing to help your business succeed. 5 Killer Venue Marketing Tips If you’re ready to take your venue marketing to…
This post was updated on July 16, 2020. Event metrics can help you justify your event strategy, evaluate ROI, and determine the ultimate success of your event goals and objectives. Crunching the numbers may not be quite as fun as hosting the event, but using the data is incredibly useful—and it’s easier than you think!…
WooCommerce is one of the most popular e-commerce platforms in the world. And you can add even more oomph to your site by enhancing it with extensions and add-ons. Out of more than 290 official extensions in their library, we’ve narrowed down the top four to help event organizers boost ticket sales. Name Your Price…
A strong brand reinforces who you are, and often dictates how you’re perceived. Branding your business has the power to make you more likeable, and should be well-suited to the target audience you’re trying to reach. We can’t tell you what your brand should be, of course. But we can help you present the events…
Introducing Event Automator: our latest innovation that allows you to connect your favorite third-party apps and tools with Zapier to help you automate your event and ticketing processes. Learn more in our blog post. Are you taking advantage of Zapier to automate your event promotion? If not, this post is definitely worth the read. Zapi-what?…
When it comes to event planning, selecting a date for your event is about much more than the venue availability. So how do you choose the perfect event date? Picking your date is one of the first steps in the event planning process. After establishing your event goals and objectives, you’ll want to spend some…
This post was updated on June 17, 2020. Attendee emails are a critical component of event marketing. Long before guests arrive and check in for your event, they’ve already formed an impression of you based on your email communications. There’s an art to figuring out the right number of emails to send to your attendees.…
Using Facebook for event marketing is an excellent way to increase registrations and ticket sales for your events. The best part? All of the methods we’ve shared below won’t cost you a penny. Free Ways to Use Facebook for Event Marketing Beyond adding share buttons to your calendar listings, there are some easy ways to leverage…
An early bird ticket pricing strategy is one of the most popular ways to promote ticket sales for events like conferences, workshops, and seminars. Despite their popularity, early bird ticket pricing strategies don’t always work out as planned. Some of the common problems we see are tickets not selling quickly enough, tickets selling too quickly, and…
Event marketing with LinkedIn is an effective way to increase attendance and engagement for your next event. With over 396 million members, LinkedIn represents a huge opportunity for event promotion. And although marketers dominate in using the platform for lead generation, very few are using it specifically to promote events. The best part? Unlike Facebook where…