Learning

Our team is packed with developers, designers, program managers, support specialists and all kinds of folks with incredible skills. This is where we share what we learn from the work we do.

Accessibility is a top priority for our team at The Events Calendar. In honor of Global Accessibility Awareness Day, we want to share a behind-the-scenes look at some of the ways we’ve made our WordPress calendar plugins more accessible for all users. We’re always striving to make our products more inclusive, and we’re proud of…

Read More »

If you’ve got a search engine optimization (SEO) strategy for your website, chances are you’re already deploying it in the usual places: your home page, your blog posts, your image alt text and metadata, your video descriptions, etc. But what about SEO in your events calendar? Your calendar is an extension of your website. That…

Read More »

Measuring Success Using WordPress Analytics

Your WordPress analytics dashboard provides a wealth of data you can use to measure the success of your event marketing strategy. By analyzing this data, you can quickly learn what’s working (and what’s not) when it comes to your event marketing efforts. Why Analyze Your Traffic? Your website traffic can tell you more than just the number of visitors to…

Read More »

If your website’s busiest season coincides with the holidays, the time to prepare for an influx of visitors is now. Holiday promotions usually lead to an uptick in sales (nice!) and a surge in holiday website traffic (also nice, but sometimes tricky). With a little advance preparation before the holiday or sales event, you can…

Read More »

Page speed has a major effect on search ranking, site abandonment, and sales conversion. Today’s web users have zero patience for sites that are slow to load—according to a survey by Akamai and SOASTA, even a 100-millisecond delay (0.1 seconds) can result in a 7% reduction in conversions. The importance of making sure your website…

Read More »

In a world where 53% of mobile visitors will abandon a site if it takes more than three seconds to load, you can’t get by with a site that’s slow, challenging to navigate, or full of content that’s hard to read. The more user-friendly your site is, the more your website will stand out from…

Read More »

Access to the internet is a basic human right. In an ideal world, persons of all abilities, languages, incomes, locations, and ages will be able to comfortably use the Web and all it has to offer. “Accessibility” is the term used to describe this project of making websites more inclusive—a big project, to be sure, but…

Read More »

What are UTM parameters? UTM parameters are custom tags which can be embedded in your event URL. Their goal? To help you track where your page visitors are coming from with more specificity. UTM parameters send information about a user’s digital journey back to your Google Analytics dashboard. By using a specific, recognizable tag in…

Read More »

We actively maintain five free plugins on WordPress.org, and with maintenance releases shipping every three weeks, that means we frequently find ourselves deploying updates via Subversion (“SVN”), the version control platform used by WordPress.org. A developer has traditionally managed this process by hand, but we recently decided to automate this process. Enter: SVN Bot. With…

Read More »

modern tribe team trip

We’re about to embark on our annual team trip! This year’s destination: Placencia, Belize. Although we have a lot of fun on these trips, they are also an important part of our yearly goal-setting. The team trip provides an invaluable opportunity for our Tribe to get together in person for uninterrupted discussions, brainstorming sessions and…

Read More »