It’s the ultimate disappointment: 500 people RSVP to your event, but only 30 people show up when the day arrives. What gives? How could so many people respond but so few bother to actually attend? There are a few possible reasons your attendees flaked: Maybe they thought your event sounded interesting three weeks ago, but…
OK, so you were told that WordPress would be great for your website. You did your research, followed the famous five-minute installation instructions, and got a site spun up pretty darn fast. The problem is that you’re not in love with the way the default Twenty Nineteen theme looks. I mean, it’s pretty, but not…
Promoter is a new communication solution for events and the people who run them (hey, that’s you!). With Promoter, you can connect with your community via email through every stage of your event, bolster event attendance, and manage notifications more efficiently than ever. Here’s a Promoter feature we’re highlighting today: Audiences and Custom Lists. What…
When it comes to marketing your event via email, forget about one-size-fits-all solutions. In general, it’s more effective to send targeted emails to small groups than to send mass emails to every single person in your contact list. But segmenting your audience requires a bit of strategy. Before you can tackle targeted messages, you need…
If you run a community calendar to help people find events in your community or your industry, it’s time to harness the power of crowdsourcing. Crowdsourcing is essentially another word for outsourcing. Merriam-Webster defines it as “the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people.” When…
Email marketing for events is all about finding a sweet spot: You don’t want to be too spammy. You don’t want to undercommunicate, either. You want to be the Goldilocks of the inbox, mastering an email approach that’s not too aggressive and not too hands-off, always sending email reminders that hit at the most important…
Nature inspires imagination. We see it in paintings, movies, novels, and even online calendars. At least, that’s the case with Pursuit Adventures. The outdoor recreation company takes people on all kinds of outdoor excursions, from hiking and rafting to skiing and ice walks — and they use a calendar on their website to promote them.…
If you’re using Community Events and Community Tickets to manage your calendar’s user-submitted events, you already know that these plugins provide a one-two punch for your events calendar. Together, these tools allow users to seamlessly create events and sell tickets for their events, all without requiring access to your WordPress dashboard. Get the Bundle Today,…
Here we have a perfect example of how you can create a WordPress events calendar to meet all of your needs, no matter what kind of events you’d like to showcase. Ginger and Baker is not your typical restaurant. Or cafe. Or kitchen. Or bakery. It’s all of those packed together in a historic building…
Let’s cut to the chase, email marketing is just as relevant as it’s always been. It helps you deliver personalized content to your subscribers and keep them engaged with your brand. Let’s play two truths and a lie: Nobody reads emails anymore. Everything gets lost in the Promotions tab anyway. Email marketing is dead. If…
As an event planner, you can measure the success of your events with the event tickets on your WordPress site. Event metrics and analytics help us understand why some events are a hit and why others fly under the radar. While there are countless metrics you can analyze to evaluate your events, there’s one indicator…
Here, we’ll show you how to connect the Meetup API to a WordPress site. You can import your Meetup.com events to your WordPress site with Event Aggregator. You can activate your Event Aggregator license under Events Settings > Licenses. Now that you’ve activated your EA license, you’re ready to connect to the Meetup API. Don’t…
Just because an event has ended doesn’t mean your job is done. Below, we’ve outlined a handy list of actionable things you can do to engage attendees after the event. Why bother? Well, if you skip out on connecting with attendees after the event, you’ll sacrifice a valuable opportunity to engage with your attendees, build…
If you’ve got a search engine optimization (SEO) strategy for your website, chances are you’re already deploying it in the usual places: your home page, your blog posts, your image alt text and metadata, your video descriptions, etc. But what about SEO in your events calendar? Your calendar is an extension of your website. That…
Some concerts sell themselves. It’s not hard to draw a crowd for a well-known band or a beloved chanteuse. Lesser-known acts may have just as much talent as the bigwigs, but lack star-power to drive sales. You need to find a way to make your events stand out from the crowd and attract an audience…