Creating an event is easy. Getting people to show up is hard—right? NAH. But seriously, we get it. The last thing you want after countless hours planning is for nobody to show up on the big day. But fear not, we won’t let that happen! Today, we’ll look at a few simple ways you can…
Corporate employees are flooded with calendar invites. From weekly team meetings to company-wide town halls to birthday celebrations to (wait…free cookie cake in the break room?! On my way!) Not every event comes with promises of cake, so it can be tough to get employees stoked about corporate events. Any meeting that’s less than mandatory…
Tourism bureaus are usually responsible for promoting a mind-boggling quantity of events across tons of distinct categories. We’re talking fine arts, conventions, conferences, outdoor recreation, museums, hotel openings, and more! With so many different types of events, any tourism site will want to engage lots of different audiences. That includes including tourists, business travelers, and…
Arts organizations often turn to WordPress for their websites and it’s easy to see why. There are so many themes that highlight visuals, using big graphics that are perfect to spotlight paintings, photos, and more. But what about events? WordPress sites are also great for things like galleries, exhibitions, and artist appearances. And for that,…
If you’ve been following along with our posts on how to perform an audit of your website content, design, and back-end functionality, congrats! Your site is already in tip-top shape! For those of you who also run an online store, there’s just one last step in your WordPress site review: the e-commerce audit. Run through…
It may be the most ubiquitous marketing cliché of all time, but it’s still true: Content is king. That’s especially true on your WordPress site, where your content deserves the royal treatment. That means it’s a good idea to regularly content audit throughout the site. Cohesive content (or a lack thereof) can make or break…
User experience is super important to keep in mind when it comes to your WordPress site. To recap, website design encompasses all the parts of your site that visitors notice right away, starting with the most obvious: Is your site nice to look at? That is what we call the front end of the website…
The back end of your WordPress website includes all the nuts and bolts that keep it running like a well-oiled machine. It’s easy to overlook these behind-the-scenes functions because they’re not as front-facing as your site’s design and content. But it’s important to keep these back-end components in good working condition and do a back-end…
We’ve been busy bees since we launched Promoter! In case you’re catching up, Promoter features a communication solution for events and the people who run them (hey, that’s you!). With Promoter, you can connect with your community via email through every stage of your event, bolster event attendance, and manage notifications more efficiently than ever.…
Weekly event calendars are the unsung heroes of the calendar world. Sure, it’s great to have an overflowing calendar full of cool things to see and do, but that’s tough for visitors to sort through. With a weekly events calendar, attendees can zoom in on what’s happening right now and find the events they want.…
Lots of people who host events through Meetup.com also maintain event calendars on their own websites. No big deal, right? But updating your site’s calendar and keeping your Meetup calendar current can be a real pain in the neck. Nothing screams “busy work” like entering the same event information in two different places. But it…
Theaters and performing arts centers can think of a website events calendar as the modern marquee. It should capture the color and the excitement of your productions. After all, your calendar is one of the best tools for attracting new audience members to your shows. But we know that might sound easier said than done,…
Public libraries are a hot spot for all kinds of community events. There are book clubs, kids’ storytimes, library board meetings, you name it. Chances are, your local library depends on an online events calendar to organize and promote all of its many events across different categories. But things get tricky when it comes to…
When it comes to your events calendar—and your website design in general—font choices play an important role in conveying your brand’s personality. Are you a serious, traditional Times New Roman? A wacky Curlz MT? Or a completely lawless Comic Sans? Comic Sans jokes aside, there’s a true science behind fonts and the way they make…
When you think of Pinterest, busy boards full of food and fashion photography might pop into your mind. But for event marketers, Pinterest is more than just a place to organize recipes and file away design inspiration for your dream kitchen. In fact, Pinterest can be an effective tool to promote your events by optimizing…