Canceling or postponing a performance is a bummer for everyone involved, from the artists to the venue to the fans who were eagerly awaiting a show. But if you need to scrap or reschedule a concert or any other kind of live performance, all is not lost. You can still bring the show to your…
If your business is centered around offering classes, it might be hard to imagine what they would look like online. After all, how do you recreate the experience of a cooking class on a webinar or bring the energy of a studio workout to someone’s phone screen? Virtual events may not have the same je…
A major perk of hosting free events: They’re slightly easier to manage than ticketed events. Without any tickets to sell, you don’t need to set up an eCommerce platform or make decisions about how money changes hands. But even if you’re not selling tickets, it’s worth adding an RSVP to your free events. Why bother? Fair…
No one likes to spin their wheels or leave money on the table, which is why the first step in planning an event is defining your event goals and objectives. Here at The Events Calendar, we help power millions (!) of events for our users each year, so we know a thing or two about…
Promoter is a new communication solution for events and the people who run them (hey, that’s you!). With Promoter, you can connect with your community via email through every stage of your event, bolster event attendance, and manage notifications more efficiently than ever. Here’s a Promoter feature we’re highlighting today: Audiences and Custom Lists. What…
Nature inspires imagination. We see it in paintings, movies, novels, and even online calendars. At least, that’s the case with Pursuit Adventures. The outdoor recreation company takes people on all kinds of outdoor excursions, from hiking and rafting to skiing and ice walks — and they use a calendar on their website to promote them.…
Here we have a perfect example of how you can create a WordPress events calendar to meet all of your needs, no matter what kind of events you’d like to showcase. Ginger and Baker is not your typical restaurant. Or cafe. Or kitchen. Or bakery. It’s all of those packed together in a historic building…
Let’s cut to the chase, email marketing is just as relevant as it’s always been. It helps you deliver personalized content to your subscribers and keep them engaged with your brand. Let’s play two truths and a lie: Nobody reads emails anymore. Everything gets lost in the Promotions tab anyway. Email marketing is dead. If…
As an event planner, you can measure the success of your events with the event tickets on your WordPress site. Event metrics and analytics help us understand why some events are a hit and why others fly under the radar. While there are countless metrics you can analyze to evaluate your events, there’s one indicator…
Here, we’ll show you how to connect the Meetup API to a WordPress site. You can import your Meetup.com events to your WordPress site with Event Aggregator. You can activate your Event Aggregator license under Events Settings > Licenses. Now that you’ve activated your EA license, you’re ready to connect to the Meetup API. Don’t…
Just because an event has ended doesn’t mean your job is done. Below, we’ve outlined a handy list of actionable things you can do to engage attendees after the event. Why bother? Well, if you skip out on connecting with attendees after the event, you’ll sacrifice a valuable opportunity to engage with your attendees, build…
Tourism bureaus are usually responsible for promoting a mind-boggling quantity of events across tons of distinct categories. We’re talking fine arts, conventions, conferences, outdoor recreation, museums, hotel openings, and more! With so many different types of events, any tourism site will want to engage lots of different audiences. That includes including tourists, business travelers, and…
Arts organizations often turn to WordPress for their websites and it’s easy to see why. There are so many themes that highlight visuals, using big graphics that are perfect to spotlight paintings, photos, and more. But what about events? WordPress sites are also great for things like galleries, exhibitions, and artist appearances. And for that,…
User experience is super important to keep in mind when it comes to your WordPress site. To recap, website design encompasses all the parts of your site that visitors notice right away, starting with the most obvious: Is your site nice to look at? That is what we call the front end of the website…
The back end of your WordPress website includes all the nuts and bolts that keep it running like a well-oiled machine. It’s easy to overlook these behind-the-scenes functions because they’re not as front-facing as your site’s design and content. But it’s important to keep these back-end components in good working condition and do a back-end…