event marketing

Your event has come and gone, but there’s still one crucial step left in the event management lifecycle: Follow-up. If you skip out on connecting with attendees after the event, you’ll sacrifice a valuable opportunity to engage with your attendees, build loyalty, and even drum up excitement for your next event. A little bit of…

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Measuring Success Using WordPress Analytics

Your WordPress analytics dashboard provides a wealth of data you can use to measure the success of your event marketing strategy. By analyzing this data, you can quickly learn what’s working (and what’s not) when it comes to your event marketing efforts. Why Analyze Your Traffic? Your website traffic can tell you more than just the number of visitors to…

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WooCommerce is one of the most popular e-commerce platforms in the world. And while the core plugin provides stellar functionality, you can add even more oomph to your site by enhancing it with extensions and add-ons. Out of more than 290 official extensions in their library, we’ve narrowed down the top four to help event…

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When it comes to event planning, selecting a date for your event is about much more than the venue availability. So how do you choose the perfect event date? Picking your date is one of the first steps in the event planning process. After establishing your event goals and objectives, you’ll want to spend some…

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Attendee emails are a critical component of event marketing. Long before guests arrive and check in for your event, they’ve already formed an impression of you based on your email communications. There’s certainly an art to figuring out the “right” number of emails to send to your attendees. A conference that sells tickets nearly a…

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Using Facebook for event marketing is an excellent way to increase registrations and ticket sales for your events. The best part? All of the methods we’ve shared below won’t cost you a penny. Free Ways to Use Facebook for Event Marketing Beyond adding share buttons to your calendar listings, there are some easy ways to leverage…

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An early bird ticket pricing strategy is one of the most popular ways to promote ticket sales for events like conferences, workshops, and seminars. Despite their popularity, early bird ticket pricing strategies don’t always work out as planned. Some of the common problems we see are tickets not selling quick enough, tickets selling too quickly, and…

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