Today we’re unlocking marketing possibilities by introducing Event Tickets Coupons! Coupons for Tickets Commerce gives you the power to offer discounts with a simple setup and complete control over your promotions. Whether you’re looking to offer exclusive deals, reward your loyal customers, or boost sales with limited-time offers, this new feature makes your marketing efforts simpler, smarter, and more effective than ever.

In this post, we’ll go over the details of Event Tickets Coupons and how it can positively impact your business.

The Details of Event Tickets Coupons

Straightforward Setup in Your WordPress Dashboard

Setting up discounts with Event Tickets has never been easier or more streamlined! With the new Coupons feature, you can offer a promotional discount without a third-party plugin, such as WooCommerce. Coupons are integrated into Tickets Commerce for easy setup and application. 

To get started, simply navigate to your WordPress dashboard and select Tickets → Coupons & Fees → Add New.

Percentage-Based and Fixed-Amount Discounts

With Event Tickets Coupons, you can create a coupon that offers either a percentage-based discount or a fixed-amount discount, providing you with flexibility in how you offer savings to your customers. With percentage-based discounts, you can specify a certain percentage off the total price of the event, while fixed-amount discounts allow a set monetary value off the price. 

When you add a new coupon, you will be given the option to select the Discount Type. Select Percentage Off for a percentage-based discount, and Flat for a fixed-amount discount.

Usage Limiting Capabilities

Additionally, you can limit the total amount of times a coupon can be used, giving you greater control over the promotion and ensuring that the discount does not get overused or applied beyond a set limit. This functionality is ideal for creating targeted sale strategies, time-limited promotions, or exclusive offers, all of which can be customized to meet your business needs and marketing goals.

Simply update the Coupon Limit to the desired number of coupons you want to allow, or leave it blank to enable unlimited coupon redemptions.

Making Coupons Stand Out with Unique Coupon Codes

Selecting the right name for a coupon code is a way to boost your promotion. With this feature, you can assign a unique code to each coupon that perfectly matches your offer. For example, if you’re giving VIPs a special discount, you can tailor the code to fit the message—something like VIP25 or INSIDERDEAL. Let your imagination run wild with these codes and make your promotions even more cohesive and exciting!

You can update the coupon code when you edit the coupon. A code will be populated by default, but it can be replaced by the code of your choice.

Simple Coupon Redemption at Checkout

With our simple system, customers can quickly apply coupons with just a few clicks, making the process hassle-free. No need for complex steps or confusing instructions—just by entering the code, the discount is automatically applied to their order. This easy redemption process helps ensure a seamless shopping experience, boosting customer satisfaction and encouraging repeat business. 

Tracking Coupon Usage

Tracking coupon usage on the backend is a breeze. Access to reporting is essential for efficiency. It allows you to monitor the effectiveness of your promotion, ensuring that it’s reaching the right audience and driving sales. By knowing the usage count, you can also ensure you’re not exceeding the limits of a particular offer, helping you manage inventory and prevent over-discounting. Additionally, you gain valuable insights into customer behavior, enabling you to refine future campaigns based on what worked well. Ultimately, tracking gives you better control over your promotions and helps you make data-driven decisions. 

To look at the results of each individual coupon, go to Tickets → Coupons & Fees. From there, you can view the results of each individual coupon, including how many times it was used, how many are remaining, and its status. 

You can also view coupon details for each individual order by navigating to Tickets → Orders and selecting an order. If a coupon was applied, the coupon code and the discount will be displayed. 

Enhancing Your Marketing and Customer Service

This new feature can significantly enhance both your marketing efforts and customer service. From a marketing perspective, coupon codes are a powerful tool to entice customers to purchase tickets. Offering discounts or exclusive deals can create a sense of urgency and excitement, encouraging people to take action and buy tickets. Whether it’s a special promotion or rewarding returning customers, coupons can boost ticket sales. With the ability to tailor and personalize your codes, you can make each promotion feel unique and impactful.

Coupons also offer a great way to resolve customer issues by providing them with discounts or special deals, turning a potentially frustrating situation into a positive experience. A simple, well-timed coupon can act as a much-needed “thank you” for their patience and loyalty, helping to strengthen customer relationships. 

Saving You Time with Easy Coupon Management

Event Tickets Coupons also save you time by making couponing easy. With tools for creating, tracking, and managing your coupons, you can skip the headache of complicated steps or relying on third-party plugins. Clear visibility into coupon usage and redemption helps monitor the effectiveness of your campaigns. Plus, because this feature is automated, you will spend less time fixing problems. With a straightforward coupon process, staying organized and on top of your marketing efforts has never been this easy—or this fun!

How Discounts Can Positively Impact Your Business

Stumped on where to start with discounts? There are many types of coupons to choose from, and plenty of ways to use them to benefit your business. You can:

• Generate momentum when you launch sales. By offering a 20% coupon, you can drive initial ticket purchases. This can help kickstart ticket sales early on.
• Offer early bird discounts. Providing early bird promotions, such as a $15 off coupon with a cap of 100 uses, creates urgency and encourages early ticket sales, helping to boost attendance.
• Partnering with outside organizations? Give them unique coupon codes. This helps reward your dedicated partners.
• Incentivize last-minute sales by offering discount codes. Offering discounts for last-minute purchases helps fill seats for events with lower attendance, increasing revenue with minimal effort.
• Experiment with different promotional strategies. Testing a variety of coupon types allows you to determine which discounts yield the highest sales and the best results.
• Show appreciation for your volunteers by offering them discounts. If you run a nonprofit or rely on volunteers, offering them a discount is a thoughtful way to say thank you.

These are a few ideas to kick things off! Coupons can evolve as your business grows, and over time, you’ll discover the strategies that work best for you.

Creating Coupons is Easy with Event Tickets

We’ve been eager to bring you this feature because it’s the simplest way to create coupons with Event Tickets! Create personalized codes, offer exclusive deals, boost your event sales, and track usage with this simple setup. Whether you’re rewarding your VIPs, running limited-time promotions, or just saying “thank you” for a customer’s patience, this new feature gives you all the tools you need. Now let’s create some coupons!

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By

Sarah

Sarah has been with StellarWP since 2024. As our marketing generalist, she spends her day writing content and completing projects for SolidWP, LearnDash, and The Events Calendar.

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