The Best Event Landing Page Templates
If you plan events online, you know how important it is to stand out. Your events landing page is the primary way people find out about your event, which puts tons of pressure on this page. It has to catch the attention of event-goers and compel them to sign up.
You know that you’ll need to tell attendees crucial information about when and where, but what else should you communicate on your landing page? And how can you easily create event landing pages without hours of work?
A WordPress events landing page template is the perfect tool for event managers and organizers. Templates put your important event information front and center. Templates also play well with plugins that allow you to sell tickets, add event calendars, offer live chat support, and more.
Let’s dive into some of the best event page templates and consider what information you should include on your event landing page.
Elements of a Strong Event Landing Page
Header image
Your website’s images are as essential as its written content. Catch attention faster with an optimized header and get potential attendees interested right away. The colors, fonts, styles, and branding on your header image should reflect your event and give potential attendees an understanding of what to expect. Check out our six simple tips for creating a header image that converts views into clicks.
Clear information
Clear information helps visitors quickly understand what the event is about and why they should attend. The clearer the information, the better your attendance may be, as folks won’t be confused and click away. Clarity right away also gives a positive first impression. You’ll look professional and credible, like a seasoned event planner who knows what folks need out of an event landing page. In your event description, be clear and straightforward with relevant information such as date, time, location, and price.
Event Details
Beyond a clear event description, there are plenty of other details that folks will want to know about your event. Include information about speakers, entertainment, or location specifics. You should also provide information about ticket prices, registration requirements, and any other important details. Speak about the event in an excited, eager tone, but don’t oversell it. It may sound gimmicky if you rely on vague adjectives like amazing, awesome, best, must, and so on.
FAQs
Including FAQs on your event page is a great way to provide visitors with more detailed information while still being concise and clear in your marketing copy. This is where you can provide a more comprehensive understanding of what to expect at the event. Additionally, it will help reduce the number of inquiries, freeing up time for other tasks. FAQs can also help to establish trust with potential attendees that you’ve done this before and are making sure the event goes smoothly.
Event Landing Page Templates
Kadence
KadenceWP makes popular free and premium themes and plugins. When it comes to creating a quick and easy events landing page, Kadence starter templates are a great solution. Kadence provides a variety of event-specific templates that are optimized for your event information and images. Headlines and calls-to-action pop, with stylish sections to provide event details. These templates are fully customizable to adjust the color scheme, font, and layout. They are also optimized for speed and SEO. For a full walkthrough of how to get started using Kadence with The Events Calendar, check out our Knowledgebase article.
Astra
Astra is a lightweight, multipurpose theme designed for any kind of website. There’s a great library of event templates that are free to use and create a great framework for getting started with your events landing page. Drag and drop features make it easy to design custom landing pages, alongside advanced customization options to tweak your page exactly how you’d like. You can set up The Events Calendar and Events Tickets on the Astra theme to include events calendar and ticketing information.
Divi
Divi is a popular theme created by Elegant Themes. This theme has a whopping 700 plus pre-made page designs. Its grid layouts can showcase images, speakers, and testimonials to promote your event. No-code folks can use a drag-and-drop page builder, or advanced options are available for those who know their way around. It plays nicely with The Events Calendar when you have Divi modules installed for a speedy and SEO-friendly events landing page.
Event
Event is a free event WordPress theme built specifically for events, conferences, and event planners. Your event information takes front and center with multiple spots for compelling CTAs. You can also add contact forms, galleries, widgets, and sidebars to your event’s site easily. Incorporate your Events Tickets shortcode for easy checkout and The Events Calendar for a preview of upcoming events.
Create Engaging Event Landing Pages with The Events Calendar
Event landing pages provide a focused and effective way to get visitors interested in your event.
They allow you to clearly explain the event and why visitors should attend and make it easy for them to register. An optimized landing page designed on WordPress using any of the templates above can help increase your visibility in search engines and build your brand.
Ready to design an event landing page for yourself? Request our backend demo and play around in a WordPress sandbox with all The Events Calendar bells and whistles pre-installed. Try creating your own landing page first and imagine the possibilities.