Introducing Promoter Campaigns: Save Time with Email Marketing

We’re excited to announce a brand new Promoter feature that helps you save even more time on your email marketing for events: Promoter Campaigns!

Promoter is an email marketing tool that syncs with The Events Calendar, making it easier than ever to stay in touch with attendees and manage email marketing for events. With Promoter Campaigns, you can create a reusable collection of email shortcuts to assign to any event in one step. 

How do Campaigns work?

Basically, a Campaign is a combination of your most important email touchpoints for an event. You might create a Campaign that includes shortcuts for an event announcement email, ticket sales announcement, event reminders, and a post-event follow-up. 

When you apply a Campaign to an event, all the shortcuts are added to your event in draft status — no need to worry about accidentally triggering emails before they’re ready.

If you need help getting started, you also can use our default Campaign that comes with pre-written emails for some of the most common event touchpoints.

How can Campaigns save me time?

You can use the same Campaign for marketing all of your events. This saves you the busy work of duplicating emails or using shortcuts one at a time for each new event.

For example, let’s say you’re creating a new event. You know you’ll want to send a series of seven different emails, including event announcements, reminders, and follow-ups. You can simply put those seven emails into a custom Campaign and apply the campaign to your event in Promoter. Then, next time you create a new event, you can apply the same Campaign.

This saves you the trouble of copying seven emails individually for each new event. Simply apply a single campaign with all of the shortcuts you need in just one step.

How do I get started?

Learn more about how to use Promoter Campaigns at our Knowledgebase. If you have any questions or run into any trouble, our support team is ready to help!

More email marketing tips for events

Check out our other blog posts for insight on the emails you need to send for in-person and virtual events.