Best WordPress Marketing Tools for your Events

Mar 28 2023 Updated Feb 16 2023

Embracing marketing tools seems like a no-brainer to help promote your events online. Using the right marketing tools can automate your marketing efforts and help you save time and money. You can automate routine tasks such as email marketing, social media posting, and advertising campaigns.

Combined with The Events Calendar and Event Tickets, you can remove manual marketing processes for your WordPress calendar events. Here are some of the best WordPress marketing tools we offer.

Promoter

Promoter is an email marketing tool that syncs with The Events Calendar, making it easier than ever to manage email marketing for events. With Promoter, you can create a reusable collection of email shortcuts and assign them to an event.

In Promoter, you create a Campaign, which is a combination of email touchpoints. For example, you might create a Campaign to announce events and tickets on sale, send event reminders, and for a post-event follow-up.

There’s even a default Campaign in Promoter that comes with pre-written emails for common event touchpoints. You can use the same Campaign for marketing all your events, too. This saves you the busy work of duplicating emails or using shortcuts one at a time for each new event. Apply a single campaign with all the shortcuts you need in one step.

Event Aggregator

If you’ve ever manually imported events to your calendar, Event Aggregator cuts out the tedious busywork. Event Aggregator allows you to import events from various sources to The Events Calendar on WordPress. You can import events from sources like Google Calendar, iCalendar, Microsoft Teams, Skype, and more.

Event Aggregator also lets you bulk import to upload many events at one time. Automatic imports allow you set it and forget it. Smart sync will grab updates from the original event source to make sure information stays correct. This lets you keep all your events in one central location, all on your WordPress site. Once imported, you can connect your events to WordPress marketing tools to get them in front of your audience.

Event Tickets/Event Tickets Plus

With Event Tickets, you can add tickets to any WordPress custom post type and start selling. All the basics are included: ticket sales, RSVPs, and email confirmations. The free plugin also comes with custom ticket tiers, a ticket stock countdown, an optional public attendees list, and more. Event Tickets Plus offers premium features like shortcodes, extended ecommerce compatibility, and QR code check-in.

The beauty of selling tickets on your website for events is that you cut out the middleman. If you’re looking for an alternative to Eventbrite or Facebook Events, Event Tickets provides a great way to own your events and increase your margins. You can then connect your tickets with WordPress marketing tools to increase your marketing and selling potential.

Event Automator

With the newly launched Event Automator, you can connect The Events Calendar and Event Tickets with Zapier, making automation a breeze. Zapier works as the common thread to string all your tools together. Here are a few of the ways you can use Automator to help market your events:

Share new The Events Calendar events on your Facebook and LinkedIn pages
Send day-of event reminders with Twilio to Event Tickets Plus customers
Create a WooCommerce coupon for new The Events Calendar events
Create a campaign in ActiveCampaign for new events in The Events Calendar

With a set of Zapier integrations and familiar WordPress interface, Event Automator is intuitive enough to connect your events to common triggers immediately. This new feature extends the functionality of what you can accomplish and automate in your marketing efforts.

Virtual Events

Virtual events aren’t the stale, boring calls they used to be. New technological features help stimulate interaction and genuine engagement, all from attendees’ homes. For this reason, virtual events are still very much embraced.

If you have tons of virtual events on your calendar, you can optimize your marketing efforts through the virtual events add-on for The Events Calendar. This feature highlights virtual events on your calendar and makes them discoverable on Google. Live streaming platforms integrate into your calendar event, so attendees don’t have to click away from your site to join the call.

The Virtual Events Bundle provides all the tools, integrations, and plugins necessary to run and market a virtual event, from sign-up to post-emails. You’ll get Events Calendar Pro, Events Tickets Plus, Promoter, and the Virtual Events add-on.

Try these marketing tools today

Marketing tools can help you streamline your marketing efforts, reduce costs, and save time, allowing you to focus on running a smooth and successful event.

Try connecting your events and tickets to these marketing tools by requesting our backend demo. Explore how quickly you can set up and streamline routine marketing tasks and watch your attendance grow.