You may have heard the news about Event Automator, our latest product to help you manage your events on WordPress.

You would be forgiven for mistaking Event Automator for one of our other products, Event Aggregator—their names look pretty similar at first glance! But these two products provide very different tools for event planners.

In this post, we’ll break down the differences between Event Automator and Event Aggregator and help you determine which tool is right for you.

What is Event Aggregator?

Event Aggregator is a service that allows you to import your events from various sources, like Google Calendar and iCal, to The Events Calendar on WordPress. 

We are constantly updating Event Aggregator to expand the import options. Some of our recent additions include Webex, Microsoft Teams, and Skype.

Key features of Event Aggregator include:

• CSV imports to upload events from a spreadsheet.
• Easy imports from Meetup, Eventbrite, Google Calendar, iCal, Outlook, and other sources.
• Bulk imports to upload multiple events at one time.
• Automatic imports so you can set it and forget it.
• Smart sync to grab updates from the original event source without creating duplicate events in your calendar.
• Option to automatically assign event categories to your imported events.
• Publishing controls so you can decide whether imported events go live automatically or get saved as drafts for your review.

Who should use Event Aggregator?

Event Aggregator is perfect for anyone who needs to populate a WordPress calendar from other sources, like Google Calendar, a spreadsheet, or Outlook. If you’ve ever spent precious time manually importing events to your calendar, Event Aggregator can help you avoid busywork and automate imports.

What is Event Automator?

Our newest innovation, Event Automator lets you automate your events and ticketing with Zapier. The service provides an integration between The Events Calendar and/or Event Tickets and Zapier.

This integration opens the door for connecting your WordPress events and tickets with thousands of the most popular apps, including Slack, Mailchimp, WooCommerce, and more. Easily create email campaigns, send SMS event reminders, and receive new attendee notifications on Slack, among other possibilities.

Key features of Event Automator include: 

• Trigger support so you can set up common actions in The Events Calendar and Event Tickets as triggers in Zapier, like creating a spreadsheet row whenever you add a new event on your WordPress site.
• Sophisticated lead management tools to convert prospects into customers.
• Communication outreach tools to stay in touch with attendees.
• Centralized management of all your favorite tools and internal processes.
• Data management to track key metrics.
• Multi-step Zaps to automate complex processes (for premium Zapier members).
• Filters and paths to set specific conditions for your actions and tasks (for premium Zapier members).

Who should use Event Automator?

Anyone who uses Zapier or plans to start using Zapier will benefit from this plugin’s powerful integration with The Events Calendar and Event Tickets. It’s an excellent tool for any size business that wants to upgrade its marketing program with additional automation and integration. 

If you already use various third-party apps and tools with your calendar and/or tickets, Event Automator can seamlessly connect your tools with Zapier to automate the processes you already have in place.

Get started with Event Aggregator and Event Automator

Whether you need to import external events to WordPress or you’re ready to harness the power of Zapier alongside our plugins, we’ve got the tools to help you achieve your goals. Learn more about all of our plugins and services.