5 Ways to Use Event Automator with Zapier

Coordinating an event can be a time-consuming process. Between tracking attendees, promoting your event across social media, and handling on-the-ground logistics, there’s a lot to juggle. But a tool like Event Automator can help you save precious time by streamlining your event management tasks into one central system with Zapier.

Wondering when it makes sense to use Event Automator? Here are four situations where Event Automator could make your life easier.

1. I want to create a coupon to drive sales.

Coupon codes are a great way to boost ticket sales for your events. With Event Automator and The Events Calendar, new events in The Events Calendar act as a trigger for Zapier. That means you can easily create coupons in WooCommerce for each new event.

2. I want to track repeat attendees.

If you’ve started to recognize familiar faces at your events, you may want to start identifying and reaching out to your most frequent attendees. These customers are ripe for personalized marketing efforts, like offering extra discounts, loyalty programs, and incentives.

With Event Automator, you can create a new Google Sheets row populated from RSVPs in Event Tickets. This puts valuable attendee data right at your fingertips and opens up possibilities for more granular tracking. That makes it even easier to communicate with specific attendees using targeted campaigns that have a personal touch and increase conversion.

3. I want to bring attendee data into Salesforce.

The beauty of Zapier is that it connects all your key marketing and event management tools in one central location, including Salesforce, one of the most popular customer relationship management (CRM) technologies in the world.

When you connect your Zapier account to Event Automator, your ticket sales act as a trigger in Zapier, which means you can easily create Salesforce leads from each new attendee. From there, the options are limitless: Begin creating targeted offers to reach leads and watch your conversion rates improve.

4. I want to automate event creation on social media.

Even if you have your own calendar on WordPress, sometimes you need to share your events on other platforms, like Facebook or LinkedIn.

Most people get stuck doing this manually: You create your event on The Events Calendar, then you have to go and plug those same details into new events on Facebook and LinkedIn. But with Event Automator, you can skip the busy work and set up triggers so that your WordPress events are automatically cross-posted to LinkedIn and Facebook.

You can even set up triggers so that your new events are automatically shared to your Google or Outlook calendar, or to a Slack channel where the rest of your team can see it.

5. I want to connect The Events Calendar or Event Tickets to *insert tool here.*

Although we offer integrations with many of the most popular marketing and event management tools on the market, our small yet mighty team can’t create an integration for every tool anyone would ever use.

Zapier, on the other hand, connects to more than 5,000 of the most popular apps and tools today. Whether you need to connect to Mailchimp, HubSpot, Stripe, or countless other apps, Zapier has you covered, and Event Automator is a powerful tool for uniting your event calendar and ticketing to the full scope that Zapier has to offer.

Get started with Event Automator today

Feeling inspired? Get Event Automator today to harness the power of Zapier alongside The Events Calendar and Event Tickets.