We’re feeling a little sentimental, and it’s not just because of the holidays. Here at The Events Calendar, we’re reflecting back on 10 years of being a part of the WordPress community. That’s a lot of years, with lots of great memories and highlights. Over the past decade, we’ve introduced more than 10 different plugins…
Cats are curious creatures. They can be playful and understated at the same time and that’s what Golden Oldies Cat Rescue was able to capture in their online calendar. You can see that playfulness in the way colors are used throughout the calendar. Gold is tough for design, but this calendar nails it by using…
No one likes to spin their wheels or leave money on the table, which is why the first step in planning an event is defining your event goals and objectives. Here at The Events Calendar, we help power millions (!) of events for our users each year, so we know a thing or two about…
You’ve got your WordPress site. You’ve got your events calendar. Now, it’s time to start selling event tickets. Of course, you could just sell tickets on a third-party site like Eventbrite or Ticketfly—no set-up required. But the benefits of selling your tickets on WordPress might outweigh the convenience of using an external event ticket platform….
Debating whether you really need to add a calendar to your website? We get it: When you run a business, creating and managing an events calendar might seem like just another chore on your long to-do list. But for many business owners, a website calendar is a must-have, whether events are your bread and butter…
The Events Calendar debuted in 2009. Ten years and 18 million downloads later, a lot has changed, but there is one thing that has remained consistent: the calendar design. We’ve spent the better part of the last year strategizing, planning, and building a makeover. In the coming months, we’ll be introducing new calendar views for…
It’s hard to believe, but The Events Calendar is coming up on its 10-year anniversary. That’s nearly a decade of building and maintaining WordPress event management plugins that are used the world over. In fact, our plugins now power more than 700,000 calendars around the globe. As the Product Owner for The Events Calendar, I…
It’s the ultimate disappointment: 500 people RSVP to your event, but only 30 people show up when the day arrives. What gives? How could so many people respond but so few bother to actually attend? There are a few possible reasons your attendees flaked: Maybe they thought your event sounded interesting three weeks ago, but…
OK, so you were told that WordPress would be great for your website. You did your research, followed the famous five-minute installation instructions, and got a site spun up pretty darn fast. The problem is that you’re not in love with the way the default Twenty Nineteen theme looks. I mean, it’s pretty, but not…
When it comes to marketing your event via email, forget about one-size-fits-all solutions. In general, it’s more effective to send targeted emails to small groups than to send mass emails to every single person in your contact list. But segmenting your audience requires a bit of strategy. Before you can tackle targeted messages, you need…
Email marketing for events is all about finding a sweet spot: You don’t want to be too spammy. You don’t want to undercommunicate, either. You want to be the Goldilocks of the inbox, mastering an email approach that’s not too aggressive and not too hands-off, always sending email reminders that hit at the most important…
Nature inspires imagination. We see it in paintings, movies, novels, and even online calendars. At least, that’s the case with Pursuit Adventures. The outdoor recreation company takes people on all kinds of outdoor excursions, from hiking and rafting to skiing and ice walks — and they use a calendar on their website to promote them….
If you’ve got a search engine optimization (SEO) strategy for your website, chances are you’re already deploying it in the usual places: your home page, your blog posts, your image alt text and metadata, your video descriptions, etc. But what about SEO in your events calendar? Your calendar is an extension of your website. That…
Corporate employees are flooded with calendar invites. From weekly team meetings to company-wide town halls to birthday celebrations to (wait…free cookie cake in the break room?! On my way!) Not every event comes with promises of cake, so it can be tough to get employees stoked about corporate events. Any meeting that’s less than mandatory…
A handful of tips and advice for performing a simple back-end audit to improve your WordPress site security and performance.
