Our Newest Calendar Add-on: Promoter

Promoter is a new communication solution for events and the people who run them (hey, that’s you!). With Promoter, you can connect with your community via email through every stage of your event, bolster event attendance, and manage notifications more efficiently than ever.

With more than 10 years of experience building event management solutions for WordPress and over 700,000 active users of The Events Calendar, we’ve learned a thing or two about what event organizers and attendees are looking for when it comes to event communication. It’d be selfish to keep all of that expertise to ourselves, so now we’re passing it on to you with Promoter.

Get Promoter Now

What can Promoter do?

Exporting attendee lists from WordPress and managing them through a separate email application is cumbersome and time-consuming. By combining the power of Promoter with The Events Calendar and Event Tickets (or Event Tickets Plus), you can manage all of your contacts from within your WordPress dashboard with no extra steps. Pretty slick, huh?

Streamline your email process

With Promoter, all of your attendee records are automatically synced based on ticket purchases and RSVPs to your events. Now that your audience information is in one convenient place, you can segment those audiences (and the emails you send them) based on events they’ve attended.

Quickly schedule messages with shortcuts

Wouldn’t it be handy to have pre-written messages for common attendee communications? Yep, Promoter has those built-in with handy shortcuts so you can automatically schedule emails to go out for common event touchpoints.

Here’s what that means in a concrete example: Let’s say you want to make sure people don’t flake at your event. By simply adding the “Event Reminder” shortcut to your event, Promoter will automatically send a reminder email two days before the event.

We’re kicking off Promoter with 10 common email marketing scenarios for events—including event announcements and registration deadline reminders—but expect more shortcuts in the coming months.

How do I get Promoter?

Promoter is available as an annual subscription and runs alongside The Events Calendar and Event Tickets, so you’ll want to make sure you’ve got both of those plugins installed before purchasing Promoter. Bonus points if you have Events Calendar PRO and Event Tickets Plus so you can add extra power to your events.

Another perk—because Promoter is a service, there’s no plugin to install and maintain on your site. Once you purchase your license, you just pop it into your site and you’re all set.

Promoter is available now for $69 annually.