Wouldn’t it be nice if there was a way to automatically send a message to an attendee that performs a specific action (e.g.: purchases a ticket)? If that piques your interest, then Promoter’s triggered messages featured might be for you. Triggered messages are messages that are sent when some action takes place, letting Promoter handle the heavy lifting for you.
Let’s see how it works.
- Event Tickets 4.12.3 or above
- Event Tickets Plus 4.12.3 or above (for those that use Event Tickets Plus)
- The Events Calendar 5.1.5 or above
How it works
While you are in a specific event in Promoter, click on the Create Message button.
Select triggered messages
When creating a new message, Promoter offers two options: regular message and triggered message. Let’s select the triggered message option.
Add a title for your message
Promoter will ask you to add a title for the message. This is for your eyes only to help you distinguish it from other messages. Your recipients will not see it.
Select a trigger
Next up, Promoter needs to know when it should send the message. There are currently four options to choose from:
- Ticket purchased: Sends a message as soon as the attendee is created in The Events Calendar. This applies to tickets created in WordPress with Tribe Commerce or Event Tickets Plus.
- Event Check-in: Sends a message as soon as the attendee checks into the event. This is kind of a neat way to welcome guests to the event or send them a note that gives them what they need to enjoy the event.
- RSVP Going: Sends a message when an attendee RSVPs that they are going to the event.
- RSVP Not Going: Sends a message when an attendee RSVPs that they are not going to the event.
Note that only one trigger can be assigned to a message. It’s also worth noting that triggered messages do not replace the transactional emails that Event Tickets and Event Tickets Plus send confirming their registration.
Once you select a Trigger, Promoter will automatically select the appropriate audience for you.
Customize your message
There are a couple of options to do this.
The first is to use one of the pre-written content shortcut messages in Promoter.
This will expedite the process by populating the subject line and body content for you instead of having to write it yourself. Oh, and you can even create your own content shortcuts!
The second option is to manually write a message. In this case, you will enter the subject line and the content for the message. You can style the message, create hyperlinks, add buttons and insert images in the content area.
💡 Pro tip: you can use merge tags (dynamically populated content)
Activate the triggered message
Once everything is configured, it’s time to click the “Activate trigger” button and let Promoter handle things from there!
Viewing triggered messages
There are a couple of different ways to see all of your triggered messages in Promoter. The first is in the Messages section of the event.
Trigger-based messages are easy to recognize as they have a little lightning icon next to them. You can edit or deactivate a trigger by clicking on the message title .
The second way to view your triggered messages is in the Timeline section of the event. This provides a visualization for when emails are scheduled to send for the selected event.
The number in the little circle next to the name of a triggered message indicates the number of times the message has been sent for the selected event.