Once you connect your website to Promoter and set up your Mail Deliverability, you’ll be ready to send messages to your attendees using Promoter.
During this setup process, you need to add some new entries to your DNS like new CNAME and TXT records.
Those records have different functions and one of their functions is to track the clicks your message receives. By doing this, the Promoter can tell you how many people have opened your email, how many have clicked on the link you shared inside the message, etc.
Link change
If you try to inspect the link once you receive a message from Promoter, you’ll notice that the link is different from what you used when you created the message using Promoter Dashboard.
This is expected, don’t worry!
Under the hook, the Promoter creates brand new links for your message and adds some parameters to ensure that each message’s link will be unique.
This is what allows the Promoter to track the clicks you receive. Every time a user clicks on one of those links, they will be redirected to the exact address that you used when you created the message.
Promoter uses this redirection to make a count of how many clicks your messages are receiving.
Are there any risks involved?
Short answer: No.
This is a normal behavior from many mailing systems, even if you use Gmail or any other system that lets you know once the user has received/read the message or provides any metrics this is what they’re using under the hook.
How to disable it?
Promoter Dashboard doesn’t offer a setting focused on that. So far, the CNAME entry in your DNS is the one responsible for tracking.
If you don’t want to track your messages, remove this entry from your DNS.
But, keep in mind that the Promoter will be unable to tell you how many messages have been delivered, opened or which links have more clicks.