When the user purchases a ticket on our site, and they’re sent the email with the ticket, it’s difficult for them to knwo that the ticket is actually in the email. That’s because there is a large space between the confirmation email and the actual ticket, so teh user has to scroll all the way to the bottom, which is only useful if they actually know to scroll.
Any ideas about this?
Currently the tickets are attached as PDFs – in most email clients the fact that the email has attachments is flagged up, often by a paperclip icon.
However this varies from email client to email client and so there is not much we can suggest here beyond perhaps customizing the email to include a prominent piece of text with further directions.