Hi, ads. Thanks for getting in touch about this customization. It definitely sounds like a great idea.
For help with manipulating the templates in WooCommerce, the WooThemes Ninjas are going to be the experts. π If while working with them, they have any specific questions for us, please feel free to relay them here. Most everything you and they need for pulling information from The Events Calendar should be explained in our Technical Documentation at docs.tri.be.
Thanks for being a TEC user! π