SEO: Showing events in SERP

[jon]

I’d like for the Cathedral’s events to show up as Google event cards:

https://www.google.com/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=lady+gaga+tour

There are a few events that show up when you search for our organization:

https://www.google.com/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=national+cathedral+events

They come from Ticketmaster’s microdata, however, and our events don’t actually show, even though we have plenty of upcoming events. Example Event:

https://cathedral.org/event/holy-eucharist-2017-04-11/

It shows no errors with Google’s structure data tool, so I wasn’t sure why it wasn’t showing up.

https://search.google.com/structured-data/testing-tool/u/0/#url=https%3A%2F%2Fcathedral.org%2Fevent%2Fholy-eucharist-2017-04-11%2F

Any ideas?

Thanks!

[Courtney]

Hi Jon

I’ve visited your organization before 🙂

Have you submitted a sitemap to Google Webmaster Tools? It can use the sitemap that the Yoast SEO plugin creates for you.

If you’ve already done that, you can ask Google to recrawl your website. This will prompt them to go back through your whole site to detect additional changes.

Ultimatley, Google will add rich snippets (the preview of your events on your own site) in their own time. The methods I shared above can nudge Google to pick these up sooner, but it is really a waiting game.

Keep us posted if Google starts to implement the rich snippets.

Thanks,
Courtney 🙂

[jon]

Thanks for your quick response Courtney. Are you based in the DC area? We’d be happy to offer you a complementary tour if you’re in the area. 🙂

The site has actually been posting site maps to google via Yoast for several months, and Google is refreshing indexes of the site around once a week.

Is it possible there is some kind of error in our theme or something? And would you mind sending the names of other Events Calendar based sites showing up in rich snippets so I can do additional troubleshooting?

Thanks!

[Courtney]

Hi Jon

I’m about 2hrs from the city in Pennsylvania.

The National Museum of African Art is using our plugin for their events.

Their SERP has a lot of listings.

I’ll ask one of our developers to check for theme errors. I doubt that it is much more than Google being Google.

Thanks,
Courtney 🙂

[Courtney]

Hi Jon

I just thought of one way that might help expedite Google’s rich cards. I use the All In ONe Schema.org Rich Snippets on several sites. While The Events Calendar contains the JSON-LD markup to notify Google, you could also try this. On each “event” post, tick that option in the schema meta box.

I’d nudge Google for crawl again after you’ve entered some.

Ultimately, I really see nothing wrong in your theme code would love for Google to explain this matter more thoroughly as well.

Good luck and keep me posted.

Courtney 🙂

[jon]

Thanks Courtney. Is there any way to have data from events calendar automatically post to the relevant fields in the all in one plugin?

[Courtney]

Unfortunately, I’m not aware of any such way. I really hope Google picks up on this soon.

Courtney

[Support Droid]

Hey there! This thread has been pretty quiet for the last three weeks, so we’re going to go ahead and close it to avoid confusion with other topics. If you’re still looking for help with this, please do open a new thread, reference this one and we’d be more than happy to continue the conversation over there.

Thanks so much!
The Events Calendar Support Team

[Author]

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