Hello Tehillah,
We are sorry to spring the surprise on you! We did our best to let people know about the price increase – through newsletters, a blog post, announcements on social media – but we obviously failed you on that end. The new price unfortunately went live this month and will be in effect for the foreseeable future.
We’re sorry if you don’t like the new price point, but we consider it fair given how frequently it is updated and the level of support we provide. I hope you can continue to see the value of the plugin.
If you have any other questions, please let me know.
— Julie