Howdy itpromotion,
If you want to use something other than the Venue title then you will need to figure out what that data is, and replace the tribe_get_venue() call with your data. You might be looking for the_title(). I am not really sure, it depends on the theme. But, that snippet I gave you is a template, it is not meant to be a final product. It is up to you to modify it to fit your needs.
I hope this all makes sense. I wish we could write modifications for you form start to finish, but then we would have to charge way more for our plugin. Which does not make sense! Instead, we can refer you to a developer if you are not able to make modifications yourself. We have a list of good knowledgable developers, and you can obtain a copy of it by email [email protected] and requesting the list. I hope that helps. Cheers!
– Brook