We are heavily using the events calendar plugin. Now events have lifetime, activate and expiration date. The problem is we are getting a lot of crawl soft 404 / hard 404 errors from google crawl as some of the events have already expired. Is there a better way to handle this? I know that these 404s will hurt our SEO. A technical representative of one of our partners mentioned:
“Expired events should tag as Expired rather than moving them into an unavailable state. Please ask the plugin’s developer about this, maybe they can provide a solution for you.”
Thank you