Hi Jason, hi Jon,
Very good question there, Jason!
Jon, thanks a lot for chiming in. Indeed that is the way I would recommend you to do it. It doesn’t need any customization of the plugins, you just need to create separate event categories, assign the events to them and then just show them with the links based on Jon’s example.
If you want you can use different colors for the categories with the help of this plugin:
The Events Calendar: Category Colors
Let me know if that helps or if you have any followup questions.
Cheers,
Andras