Hello rbcheeseco,
Thanks a ton for posting this to the forums. We find the forum enables us to serve our customers more efficiently and to a higher quality than email.
I think you might have two issues here.
First, for the 404 issue, can you manually flush your permalinks? If you resave your permalinks, the events should appear.
Second, you bought the right product! The ticket information, including price, are added on the event edit page. I think if you take a quick look at our WooCommerce Primers page, you get a good sense of the workflow. The second video will answer you question the best I think.
Does this make sense? Let me know if this doesn’t work for you!
Cheers!
– Casey Driscoll