optimization

It may be the most ubiquitous marketing cliché of all time, but it’s still true: Content is king. That’s especially true on your WordPress site, where your content deserves the royal treatment. That means it’s a good idea to regularly content audit  throughout the site. Cohesive content (or a lack thereof) can make or break…

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If your website’s busiest season coincides with the holidays, the time to prepare for an influx of visitors is now. Holiday promotions usually lead to an uptick in sales (nice!) and a surge in holiday website traffic (also nice, but sometimes tricky). With a little advance preparation before the holiday or sales event, you can…

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Page speed has a major effect on search ranking, site abandonment, and sales conversion. Today’s web users have zero patience for sites that are slow to load—according to a survey by Akamai and SOASTA, even a 100-millisecond delay (0.1 seconds) can result in a 7% reduction in conversions. The importance of making sure your website…

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Deleting old events can be a cumbersome process, especially for online calendars that host hundreds or thousands of events. But it shouldn’t be, so that’s why we added new admin settings to make your life a whole lot easier. Why Delete Old Events? Although The Events Calendar is designed to handle both very high traffic…

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