optimization

If your business is centered around offering classes, it might be hard to imagine what they would look like online. After all, how do you recreate the experience of a cooking class on a webinar or bring the energy of a studio workout to someone’s phone screen?  Virtual events may not have the same je…

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We’ve received a good number of questions from people asking how well The Events Calendar supports virtual events or online events. The answer? It does a very good job of it. Let’s go over how to optimize your calendar for online events. Virtual Events add-on Whether you want to easily showcase virtual events, embed livestreams, integrate…

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It may be the most ubiquitous marketing cliché of all time, but it’s still true: Content is king. That’s especially true on your WordPress site, where your content deserves the royal treatment. That means it’s a good idea to regularly content audit  throughout the site. Cohesive content (or a lack thereof) can make or break…

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If your website’s busiest season coincides with the holidays, the time to prepare for an influx of visitors is now. Holiday promotions usually lead to an uptick in sales (nice!) and a surge in holiday website traffic (also nice, but sometimes tricky). With a little advance preparation before the holiday or sales event, you can…

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Page speed has a major effect on search ranking, site abandonment, and sales conversion. Today’s web users have zero patience for sites that are slow to load—according to a survey by Akamai and SOASTA, even a 100-millisecond delay (0.1 seconds) can result in a 7% reduction in conversions. The importance of making sure your website…

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Back to school season is in full swing. From kindergarten to college, kids of all ages are brimming with potential as they gear up for a new school year. Glancing at the news, there are all sorts of articles on how to prepare your child to head back to school. From easing into preschool to…

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