email

When it comes to marketing your event via email, forget about one-size-fits-all solutions. In general, it’s more effective to send targeted emails to small groups than to send mass emails to every single person in your contact list. But segmenting your audience requires a bit of strategy. Before you can tackle targeted messages, you need…

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Email marketing for events is all about finding a sweet spot: You don’t want to be too spammy. You don’t want to undercommunicate, either. You want to be the Goldilocks of the inbox, mastering an email approach that’s not too aggressive and not too hands-off, always sending email reminders that hit at the most important…

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Attendee emails are a critical component of event marketing. Long before guests arrive and check in for your event, they’ve already formed an impression of you based on your email communications. There’s certainly an art to figuring out the “right” number of emails to send to your attendees. A conference that sells tickets nearly a…

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