email

Virtual events are a lot like any other event. They both require registration. They both have attendees. There are hosts and organizers. The key difference is the address: one is virtual and one has a physical address. So what makes an effective Email Communication in Online Events? Just because an event lacks a location, it…

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Email marketing for events is all about finding a sweet spot: You don’t want to be too spammy. You don’t want to undercommunicate, either. You want to be the Goldilocks of the inbox, mastering an email approach that’s not too aggressive and not too hands-off, always sending email reminders that hit at the most important…

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