email

Virtual events are a lot like any other event. They both require registration. They both have attendees. There are hosts and organizers. The key difference is the address: one is virtual and one has a physical address. So what makes an effective Email Communication in Online Events? Just because an event lacks a location, it…

Read More »

Email marketing for events is all about finding a sweet spot: You donโ€™t want to be too spammy. You donโ€™t want to undercommunicate, either. You want to be the Goldilocks of the inbox, mastering an email approach thatโ€™s not too aggressive and not too hands-off, always sending email reminders that hit at the most important…

Read More »