As an event professional, you want the best possible outcome for your events. Maybe you want to increase ticket sales, build lasting relationships, or just spread the word. Either way, you need to promote your event to achieve those goals. One of the best ways to do it is through email marketing. If you aren’t…
In this post we’re going to dive in to one of our favorite Promoter features: triggered messages. What does that mean? Well, in addition to scheduling messages, you can now create messages automatically when one of your attendees performs a specific action, such as submitting an RSVP or purchasing a ticket. With more than 10…
When it comes to marketing your event via email, forget about one-size-fits-all solutions. In general, it’s more effective to send targeted emails to small groups than to send mass emails to every single person in your contact list. But segmenting your audience requires a bit of strategy. Before you can tackle targeted messages, you need…
Email marketing for events is all about finding a sweet spot: You don’t want to be too spammy. You don’t want to undercommunicate, either. You want to be the Goldilocks of the inbox, mastering an email approach that’s not too aggressive and not too hands-off, always sending email reminders that hit at the most important…
Promoter is a new communication solution for events and the people who run them (hey, that’s you!). With Promoter, you can connect with your community via email through every stage of your event, bolster event attendance, and manage notifications more efficiently than ever. With more than 10 years of experience building event management solutions for WordPress…