communication

Email marketing for events is all about finding a sweet spot: You don’t want to be too spammy. You don’t want to undercommunicate, either. You want to be the Goldilocks of the inbox, mastering an email approach that’s not too aggressive and not too hands-off, always sending email reminders that hit at the most important…

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Your event has come and gone, but there’s still one crucial step left in the event management lifecycle: Follow-up. If you skip out on connecting with attendees after the event, you’ll sacrifice a valuable opportunity to engage with your attendees, build loyalty, and even drum up excitement for your next event. A little bit of…

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Our plugins have millions of downloads and hundreds of thousands of active users all over the world. We’re proud to have such a large and global audience, but communicating the status of updates to and fixes for our plugins can be challenging at times given the size of it. We’ve taken great advantage of the usual…

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Attendee emails are a critical component of event marketing. Long before guests arrive and check in for your event, they’ve already formed an impression of you based on your email communications. There’s certainly an art to figuring out the “right” number of emails to send to your attendees. A conference that sells tickets nearly a…

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