communication

Virtual events are a lot like any other event. They both require registration. They both have attendees. There are hosts and organizers. The key difference is the address: one is virtual and one has a physical address. Just because an event lacks a location, it doesn’t mean it needs to be treated differently than other…

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Email marketing for events is all about finding a sweet spot: You don’t want to be too spammy. You don’t want to undercommunicate, either. You want to be the Goldilocks of the inbox, mastering an email approach that’s not too aggressive and not too hands-off, always sending email reminders that hit at the most important…

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Your event has come and gone, but there’s still one crucial step left in the event management lifecycle: Follow-up. If you skip out on connecting with attendees after the event, you’ll sacrifice a valuable opportunity to engage with your attendees, build loyalty, and even drum up excitement for your next event. A little bit of…

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Our plugins have millions of downloads and hundreds of thousands of active users all over the world. We’re proud to have such a large and global audience, but communicating the status of updates to and fixes for our plugins can be challenging at times given the size of it. We’ve taken great advantage of the usual…

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