Email Marketing for Events

Email event communication made specifically for The Events Calendar.

Send unlimited custom and automated emails to event attendees.
Includes updates & support for one year.
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Marketing Bundle
Promoter bundled with Events Calendar Pro & Event Tickets Plus
$229 Save 20%
Includes updates & support for one year.
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Connect to your audience at every stage of the event

Promote new events

Send email alerts to your audience when events are announced and drum up excitement for registration or on-sale dates.

Automate touchpoints

Increase event attendance and engagement by automatically sending reminders for on-sale dates, event times and more.

Engage your community

Regular communication with your event attendees means a better attendee experience.


The ultimate time-saver for event communication. Set up a series of messages (or use one of our recommended Campaigns), and attach a Campaign to events synced from The Events Calendar.

Event communication made easy


Create personalized messages

Save time and increase engagement with dynamic content in your emails. Automatically personalize your email with fields like first name, ticket price, and more. Plus, stack with Virtual Events to add personalization for Zoom links and more!


Schedule messages with Shortcuts

Easily schedule pre-written messages at common event touchpoints, where they’ll be automatically customized for the attendee. Put several shortcuts together to create a Campaign and attach to any event for lightspeed email automation.

Triggered Messages

Automate with Triggered Messages

Save busy work and automatically send emails when attendees perform specific actions. Want to send an email right when someone purchases a ticket or submits an RSVP? Triggered messages have you covered.


Easily visualize all of your messages in context of the event date, and Promoter will recommend spots where you can optimize or add a new message.

Promoter features

Start growing your events with Promoter

Send unlimited emails to event attendees.
You must be running our free The Events Calendar and Event Tickets plugins on WordPress to use Promoter.
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Marketing Bundle
Promoter plus TEC Pro & Tickets Plus
$231 Save 20%
Does not qualify for the discounted price on a new Promoter license.
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Frequently asked questions

Absolutely not! Promoter is a standalone service that connects to The Events Calendar and Event Tickets on your WordPress site.

Once you have registered your Promoter license in The Events Calendar settings in WordPress, Promoter will automatically communicate with The Events Calendar to sync events, and Event Tickets Plus to sync event attendees.

Yes, The Events Calendar and Event Tickets (both free) need to be installed and activated on your WordPress site in order for Promoter to import events from your calendar. The Events Calendar is a free plugin that is available to download in the WordPress Plugin Directory.

Promoter only supports The Events Calendar at the moment. But, if you want to be crafty, you can use our Event Aggregator service to automatically import events from other calendars — including Google Calendar, Outlook, iCal and Meetup — into The Events Calendar, which will then sync with Promoter.

Promoter is an event communication platform that connects data from The Events Calendar and Event Tickets (you must have both to use Promoter) to your WordPress site. In short, it’s made specifically to make email marketing easier for sites running The Events Calendar.

Once you purchase Promoter, you’ll create an account at, this is where you’ll connect Promoter to your WordPress site as well and create and manage email communication for your events.

Promoter subscriptions are annual and can be canceled any time during the subscription.

If you cancel your subscription, you will still be able to use Promoter normally throughout the remainder of your annual subscription. You simply will not be charged at the next billing cycle.

Please check out our knowledgebase for more information on Promoter subscriptions.

Yes! In fact, Promoter has a Triggered Messages feature that allows emails to be sent based on user interactions.

These interactions include:

  • When a user purchases a ticket
  • When a user RSVPs “Going” for an event
  • When a user RSVPs “Not Going” for an event
  • When a user checks into the event

We are currently working on some pretty neat wp-admin integrations with Promoter, so stay tuned!

In fact, we already have a pretty useful one ready for you to use 🙂

Check out our Promoter wp-admin integration extension to find out more!

Unfortunately at this time, Promoter does not work on multi-site WordPress installs.

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