Articles

WordPress plugins and themes are often customizable with functions called “hooks”. There are two types of hooks: actions and filters. If you’re not familiar with actions and filters, then definitely spend some time learning the basics. The WordPress Codex has an in-depth introduction to them here, and Treehouse has a great overview here, for example.…

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“Developer” plugins are WordPress plugins that are not necessarily useful to the average WordPress website owner—they’re plugins made by developers for other developers. We use and love a number of developer plugins: in development, of course, but also in our QA and customer support teams. As you’ll see, even seemingly-simple plugins can provide immense utility.…

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The Events Calendar and its suite of add-ons use a single function to generate content excerpts: tribe_events_get_the_excerpt(). There’s long been no way to alter the content that this function generates, but in version 4.2 of The Events Calendar, we introduced a filter to make it easy to add things to, remove things from, or otherwise…

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It might sound trite, but when it comes to providing customer support, communication is key. This is especially true when dealing with angry or tense customers, where the annoyance of communication failures only magnifies their agitation. But figuring out and fixing common sources of friction in communication can be a great step in improving the…

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Are you taking advantage of Zapier to automate your event promotion? If not, this post is definitely worth the read. Zapi-what? Zapier is essentially an app-to-app automation system. It works by triggering an action in one app based on a trigger in a different app. For example, when a new custom post type is published…

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Our plugins have millions of downloads and hundreds of thousands of active users all over the world. We’re proud to have such a large and global audience, but communicating the status of updates to and fixes for our plugins can be challenging at times given the size of it. We’ve taken great advantage of the usual…

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With the successful release of 4.2, you’ll find the first of many changes designed to increase the usability of our plugins for all users. While these changes aren’t dramatic, they’re an exciting introduction to the role of accessibility in our long-term development roadmap. Focus Styles on Calendar Search Fields The first adjustment is the addition…

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Excerpts provide truncated previews of content with a “read more” link instead of displaying the full-length content. They’re staples of web design—especially for WordPress sites—and many page designs simply don’t work without them. So when we started hearing from customers that our handling of excerpts was not satisfactory, we knew it was a meaningful issue…

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Ticket sellers have a new reason to celebrate. Back in February, WooCommerce announced that their Stripe Payment Gateway was transitioning from a paid WooCommerce extension to a free add-on. Previously priced at $79 for a single license, you can now get the add-on for $0 (no matter how many sites you want to install it on) directly…

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“Plugins are, in my not so humble opinion, our most inexhaustible source of magic.” Ok, Dumbledore didn’t really say that, but it’s still true. And when it comes to evaluating WordPress plugins, Harry Potter offers some valuable lessons to help avoid future headaches. Evaluating WordPress Plugins: Choose Your Wand Wisely Diagon Alley makes choosing a wand look…

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When it comes to event planning, selecting a date for your event is about much more than the venue availability. So how do you choose the perfect event date? Picking your date is one of the first steps in the event planning process. After establishing your event goals and objectives, you’ll want to spend some…

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Your event registration process has a tremendous impact on RSVP and ticket sales. The easier the process, the more likely attendees will make it all the way through checkout. All of the attendees that want to register for your event have to go through the same first step: registration. Make a positive impact by nailing…

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Attendee emails are a critical component of event marketing. Long before guests arrive and check in for your event, they’ve already formed an impression of you based on your email communications. There’s certainly an art to figuring out the “right” number of emails to send to your attendees. A conference that sells tickets nearly a…

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