Articles

If you’ve got a search engine optimization (SEO) strategy for your website, chances are you’re already deploying it in the usual places: your home page, your blog posts, your image alt text and metadata, your video descriptions, etc. But what about SEO in your events calendar? Your calendar is an extension of your website. That…

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Corporate employees are flooded with calendar invites. From weekly team meetings to company-wide town halls to birthday celebrations to (wait…free cookie cake in the break room?! On my way!) Not every event comes with promises of cake, so it can be tough to get employees stoked about corporate events. Any meeting that’s less than mandatory…

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Tourism bureaus are usually responsible for promoting a mind-boggling quantity of events across tons of distinct categories. We’re talking fine arts, conventions, conferences, outdoor recreation, museums, hotel openings, and more! With so many different types of events, any tourism site will want to engage lots of different audiences. That includes including tourists, business travelers, and…

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It may be the most ubiquitous marketing cliché of all time, but it’s still true: Content is king. That’s especially true on your WordPress site, where your content deserves the royal treatment. That means it’s a good idea to regularly content audit  throughout the site. Cohesive content (or a lack thereof) can make or break…

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We’ve been busy bees since we launched Promoter earlier this year. In case you’re catching up, Promoter is a new communication solution for events and the people who run them (hey, that’s you!). With Promoter, you can connect with your community via email through every stage of your event, bolster event attendance, and manage notifications…

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