Articles

When it comes to marketing your event via email, forget about one-size-fits-all solutions. In general, it’s more effective to send targeted emails to small groups than to send mass emails to every single person in your contact list. But segmenting your audience requires a bit of strategy. Before you can tackle targeted messages, you need…

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If you run a community calendar to help people find events in your community or your industry, it’s time to harness the power of crowdsourcing. Crowdsourcing is essentially another word for outsourcing. Merriam-Webster defines it as “the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people.” When…

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Email marketing for events is all about finding a sweet spot: You don’t want to be too spammy. You don’t want to undercommunicate, either. You want to be the Goldilocks of the inbox, mastering an email approach that’s not too aggressive and not too hands-off, always sending email reminders that hit at the most important…

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If you’re using Community Events and Community Tickets to manage your calendar’s user-submitted events, you already know that these plugins provide a one-two punch for your events calendar. Together, these tools allow users to seamlessly create events and sell tickets for their events, all without requiring access to your WordPress dashboard. Get the Bundle Today,…

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Ginger and Baker is not your typical restaurant. Or cafe. Or kitchen. Or bakery. It’s all of those packed together in an historic building just north of Downtown Fort Collins in Colorado that owner Ginger Graham remodeled into the operation it is today. With so much activity, Ginger and Baker relies on an online calendar…

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Event planners are on a never-ending quest to measure the success of their events, and for good reason. Event metrics and analytics help us understand why some events are a hit and why others fly under the radar. While there are countless metrics you can analyze to evaluate your events, there’s one indicator of success…

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Your event has come and gone, but there’s still one crucial step left in the event management lifecycle: Follow-up. If you skip out on connecting with attendees after the event, you’ll sacrifice a valuable opportunity to engage with your attendees, build loyalty, and even drum up excitement for your next event. A little bit of…

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To most people, “events” is just another way of saying “cool stuff to do”: concerts, birthday parties, nature walks, book club meetings, Independence Day parades, you name it. But for event planners and promoters, we know that event management encompasses much more than just what happens on the day of your soiree. Leading up to…

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If you’ve got a search engine optimization (SEO) strategy for your website, chances are you’re already deploying it in the usual places: your home page, your blog posts, your image alt text and metadata, your video descriptions, etc. But what about SEO in your events calendar? Your calendar is an extension of your website. That…

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Corporate employees are flooded with calendar invites. From weekly team meetings to company-wide town halls to birthday celebrations to (wait…free cookie cake in the break room?! On my way!) Not every event comes with promises of cake, so it can be tough to get employees stoked about corporate events. Any meeting that’s less than mandatory…

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Tourism bureaus are usually responsible for promoting a mind-boggling quantity of events across tons of distinct categories. We’re talking fine arts, conventions, conferences, outdoor recreation, museums, hotel openings, and more! With so many different types of events, any tourism site will want to engage lots of different audiences. That includes including tourists, business travelers, and…

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